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Via // on-demand transit
 
Marketing, Full Time    New York    Posted: Tuesday, June 18, 2019
 
   
 
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JOB DETAILS
 

As a Global Rider Growth, Marketing Principal, youll rigorously develop & implement strategies for efficient customer acquisition while building an unforgettable brand.

Responsibilities & Duties

  • Establish a customer centric framework to drive customer acquisition across Vias markets
  • Use a data-driven approach to develop & implement strategies for digital & offline marketing campaigns to efficiently acquire new customers
  • Collaborate with our product & engineering teams to optimize virality & conversions
  • Lead a team of analysts, engineers, & communication specialists to execute initiatives
  • Define & test analytical frameworks to evaluate performance results, create projections, & identify new growth opportunities
  • Identify new channels to test & lead experimentation & exploration
  • Manage integrations with third party platforms & serve as point of contact with outside agencies & consultants

Qualifications

  • 4-7 years of experience in growth marketing, and/or user acquisition
  • Experience with key digital marketing channels (paid social, paid search, programmatic, etc) & mobile & web analytics tools
  • Passionate about consumer driven marketplaces, & excited to get things done
  • Analytical & rigorous, with a thorough understanding of key customer acquisition metrics
  • Independent, strategic, & entrepreneurial - a self-starter who is comfortable taking on a high level of responsibility
  • Knowledge of SQL & Tableau is preferred
  • Exceptional academic record & prior work experience in a consumer-facing business

At Via, we're on the cutting edge of mobility. Were building revolutionary technology thats changing the way people get around. It's on-demand transit on a mass scale, a smarter transportation thats friendly to our planet. From on-demand autonomous shuttles in Australia to dynamically routed bus fleets in Singapore, our sophisticated operating system is powering transportation in the worlds biggest cities & is sought after by prominent transportation players globally. Weve provided more than 50 million shared rides already, & were growing at an astonishing rate. We have offices in more than 15 countries & deployments in more than 50 markets, with a goal of hundreds of deployments within the next two years. If youre someone who relishes wearing multiple hats, never backs down from a challenge, & loves getting things done, wed love to hear from you!

Via offers above market compensation packages & benefits, including equity, health insurance, & relocation assistance.

Via is an equal opportunity employer.

 
 
 
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