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R3 Cev // consortium of financial firms developing blockchain software
Marketing, Full Time    New York / Bay Area    Posted: Wednesday, June 17, 2020
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R3 is an enterprise blockchain software firm working with a broad ecosystem of more than 300 members & partners across multiple industries from both the private & public sectors to develop on Corda, our open-source blockchain platform, & Corda Enterprise, a commercial version for enterprise usage.
Our global team of over 330 professionals in 13 countries is supported by over 2,000 technology, financial, & legal experts drawn from our global member base.
Our Corda platform is already being used in industries from financial services to healthcare, shipping, insurance & more. It records, manages, executes institutions' financial agreements in perfect synchrony with their peers, creating a world of frictionless commerce.

Our marketing strategy in 2020 is digital-first & we are looking for a Senior Digital Marketing & Data Manager who lives & breathes metrics & analytics. You will be our resident campaign data scientist & primarily responsible for driving & building a data-driven marketing culture. This global role will be responsible for building processes from the ground up to effectively measure marketing's impact. Primary responsibilities include capturing, measuring, reporting, & depicting/visualizing performance of all digital marketing campaigns & channels against goals (ROI & KPIs). This role requires someone who is deadline-driven, results-focused & process-oriented.
This is a unique opportunity to work closely with a cross-section of functions in R3 Marketing-Corporate, Product, Regional/Field & Developer Marketing-who will rely on you to not only capture data, but glean insights, identify trends & optimize spend & performance. You will also be responsible for identifying tools in the Martech stack & play an integral role in annual strategic planning.
As our primary marketing channels, you will also be responsible for developing a website traffic & optimization plan for &, SEO/SEM, managing the third-party SEO firm, assist with managing web development firm, capturing web analytics/AI, & identifying tracking & data visualization tools. As a part of this you may be tapped to develop & measure campaign landing pages.
Regional & Developer Marketing execute their own campaigns, however, this role will assist as needed with execution & optimization. You will also be responsible for implementing & executing Corporate Marketing-led campaigns along with the necessary tracking links & forms. 
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