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Deliveroo // restaurant food delivery
Marketing, Full Time    London    Posted: Tuesday, June 11, 2019
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Why Deliveroo?

When you first think about Deliveroo, you probably think of getting great food to your house in less than half an hour. Awesome right? But behind the scenes is the real story. This story is one of high growth, huge challenges & an enormous opportunity ahead of us. It began with our founder Will, arriving in London over 5 years ago & finding it almost impossible to order great food, despite the wealth of incredible restaurants in the city. Fast forward 5 years & we operate in 13 countries with over 50,000 riders who deliver orders from 50,000 restaurants in over 200 cities worldwide.

We want to be the definitive food company - the app you go to any time you have a hunger pang. We are transforming the way people think about food. We are providing people with limitless access to different cuisines & restaurants, turning cooking from a chore to a choice, & giving people the freedom to eat what they want, when they want, where they want it.

We work with riders, restaurants & consumers. We operate one of the most complex three sided marketplaces in the world & we do this in real time. Millions of customers & thousands of restaurants & riders rely on us to match them within milliseconds. The algorithms behind that marketplace are the secret sauce that allow us to deliver our orders in under 30 minutes.

And were just getting started

The scale of the opportunity ahead of us is immense. The global food market is valued at 7.7 trillion but only 1% of it is currently online. Contrast that with the digital disruption of countless other industries - from banking & travel to retail & communications - its clear that our journey in the food sector has only just begun.

We are already a multi-billion dollar company that is more than doubling in size every year. Deliveroo came top in the FTs list of Europes fastest growing 1000 companies in 2018, & we were the first company ever to win Deloittes UK Top 50 two years in a row. Yet most of the extraordinary value this company will generate lies ahead of us.

The CRM content strategist role

You know how to create joined-up experiences that cross the bridge between product & marketing. You love collaborating with lots of people, across teams creative, tech, data, design & product. And you understand the power of words & how to use them. Sound like you? Join our team!

Youll be part of the Content, Research & Design team. Youll be accountable for all the content in your CRM campaigns & be the go-to person for creating strategic content that's compelling, easy to understand & concise.

On a day-to-day basis, you will:

  • Bridge the gap between marketing & product through CRM
    • Work with brand, marketing & CRD to make sure our customers have a consistent experience whether theyre reading an email, looking at a social media story or using the app
    • Work with our CRM designer to create communications for all our channels that lead seamlessly into product
  • Contribute ideas for better ways to communicate with customers outside the app
  • Develop content strategies for CRM campaigns answering questions like, what do we want readers to think, feel & do when they see each email?
  • Partner with data scientists to inform & improve content using data
    • Hypothesise & create content for A/B experiments
  • Audit & manage CRM content
  • Work with local markets, localisation specialists & linguists to make sure our CRM is working effectively in all markets & languages

This role is for you if you:

  • Have experience in working with a multidisciplinary team to create outstanding content across a variety of platforms & products
  • Have an understanding of usability and/or UX principles & how they work when applied to a range of scenarios
  • Have a track record in creating outstanding, impactful copy for emails, social media & other CRM channels
  • Are great at helping your colleagues understand the importance & value of great copy & can explain content strategy & processes clearly

Life at Deliveroo

We are a growing team, with very large impact, seeking to answer some of the most interesting questions out there. We move fast, were always looking for new ideas & were very transparent about the decisions we make & why we make them.

There are so many questions we need to answer & plenty more we havent even encountered. How do data & technology help restaurants to grow as consumer habits change? How can we predict what someone wants to order for dinner long before the idea has even crossed their mind? At Deliveroo these are just some of the tough problems we are solving - & there is no challenge that cannot be yours. No solution is owned by a particular team, which means the scope for growth & personal impact is enormous.

Benefits & Diversity

At Deliveroo we know that people are the heart of the business & we prioritise their welfare. We offer a wide range of competitive benefits in areas including health, family, finance, community, convenience, growth, time away & relocation.

In 2018 we announced our decision to give every employee equity in the company. We did this because we wanted all of our employees, regardless of location, level or role to be owners & because we believe that this is the right thing to do. We believe this helps build a culture where everyone is committed & able to share in the companys success.

We believe a great workplace is one that represents the world we live in & how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food & a desire to be part of one of the fastest growing start-ups around.

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