Vimeos mission is to help every business & video professional grow their brand with video. Through our ever expanding suite of tools that allows everyone to create, manage, share, & sell video we have seen incredible growth & one thing we are most proud of is our community. Our 200 million members are everything from high-end video producers, metric-driven marketers, small business owners, agencies, enterprise teams & everyone in between.  We are looking for an experienced marketing analyst to support Vimeos Product & Customer Lifecycle Marketing efforts.  The right person will have a strong analytical background with equal parts technical & communication skills. They will have previously worked in Marketing Analytics or Customer Lifecycle Marketing with a focus on data-informed results.

What you'll do:

• Collaborate with marketing managers to plan tagging, measurement & goals for each product marketing & CRM campaign
• Build & Maintain CRM datasets used for outreach to each of Vimeos user segments
• Work with the Core PMM team to design & build automated dashboards to generate reports for product marketing launches
• Create growth models for each of our core product lines to help identify areas of opportunity within the funnel from acquisition channels to onsite levers
• Work with the Growth PMM team to report on key Vimeo.com metrics & help identify areas of opportunity across the site
• Communicate product marketing launch results across all levels of the organization
• Educate on definitions & impact of Key Performance Indicators, with the objective of driving data-informed decision making

Skills you will need :

• Bachelors degree (preferably in Business, Economics, Statistics  or Computer Science) & 2+ years of experience in a data analytics role (preferably in a SaaS business)
• Extensive SQL experience working with large datasets
• Experience crafting audience for targeted marketing campaigns
• Proficient in Excel (pivot tables, keyboard shortcuts, etc.)
• Consistent track record in using quantitative analysis to drive product and/or business decisions
• Experience building dashboards in Tableau or similar data visualization suites

Some of the fun questions youll help answer: 

• What goals should we set for each Product Marketing Launch?
• What is the best audience to send upsells to?
• How can we best understand & optimize marketings impact on product usage behavior & retention?
• How do we design a performance measurement framework to foster continuous improvement of our customer lifecycle marketing efforts?

What type of person were looking for:

• Comfortable communicating with senior executives
• A team player who enjoys working cross functionally
• You truly believe that "getting it right" is just as important as "getting it done"

Targeted Base Salary Range:  $77,000 to $118,000