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Via // on-demand transit
New York    Posted: Saturday, December 07, 2019
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The Director, Demand Generation is responsible for leading & coordinating global demand generation efforts for Vias Partnerships (our B2B/B2G SaaS business), generating qualified pipeline for Sales. This leader will work closely across teams to develop impactful marketing programs that build a prospect pool, generate qualified leads, & create a pipeline that closes. You will be responsible for building & leading a team focused on digital marketing, scalable programs, & unique integrated campaigns. This leader will set global demand gen goals based on revenue targets, manage, & optimize performance.

The ideal candidate has a passion for technology, an entrepreneurial spirit, & a successful track record building & driving a high performing demand gen strategy & team. This is a key role, contributing in critical ways to the success of Vias fast growing Platform business.


  • Drive global B2B/B2G demand generation strategy & tactics
  • Take ownership over & be accountable for qualified pipeline to meet revenue targets
  • Work closely with global Sales leaders to identify priorities - region, account, solution
  • Build Marketing capability as a key contributor to business performance
  • Develop & execute the company's strategy for building, managing, & growing leads in target markets for key solution areas
  • Understand target audiences, & drive the creation of new campaigns that are relevant to the right stakeholder at the right time, across all stages of a buyers journey
  • Develop global campaigns with a clear localization strategy, & work with regional teams to enable campaign activation
  • Work with Marketing Operations to build budgets & develop & manage analytics for lead generation, conversion, & revenue growth
  • Ensure accurate campaign attribution tracking, create new tracking systems as needed, & evaluate campaign effectiveness
  • Hire, develop, & lead an inclusive, engaged, & high performing team


  • 7+ years developing & executing strategic demand gen & ABM programs in a B2B, SaaS or Enterprise environment
  • Hands-on experience working with demand generation tools, including marketing automation & lead scoring software, ABM & other demand ops tools
  • Strong leadership skills with excellent communication & people management capabilities. Ideal candidate will have experience building & managing a strong team.
  • Exceptional collaboration & relationship building across Marketing, Sales Ops, & Sales teams
  • Clear point of view on approach to ABM
  • Background working with/implementing B2B demand waterfall reporting model (e.g. lead scoring, service-level agreements, lead sourced/influenced ratios)
  • Strong skills in campaign development & channel strategy
  • Budget allocation & reporting experience
  • Familiarity with SFDC & marketing automation platforms
  • Ability to work in a fast paced environment, take ownership, & drive results quickly - while optimizing over time

At Via, we're on the cutting edge of mobility. Were building revolutionary technology thats changing the way people get around. It's on-demand transit on a mass scale, a smarter transportation thats friendly to our planet. From on-demand autonomous shuttles in Australia to dynamically routed bus fleets in Singapore, our sophisticated operating system is powering transportation in the worlds biggest cities & is sought after by prominent transportation players globally. Weve provided more than 50 million shared rides already, & were growing at an astonishing rate. We have offices in more than 15 countries & deployments in more than 50 markets, with a goal of hundreds of deployments within the next two years. If youre someone who relishes wearing multiple hats, never backs down from a challenge, & loves getting things done, wed love to hear from you!

Via offers above market compensation packages & benefits, including equity, health insurance, & relocation assistance.

Via is an equal opportunity employer.

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