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Tripadvisor // enabling travelers to plan & book trips
 
New York City, Open to Remote    Posted: Monday, July 11, 2022
 
   
 
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We believe that we are better together, & at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, & experiences, so we can collectively revolutionize travel & together find the good out there.

Tripadvisor provides a unique, global work environment that captures the speed, innovation & excitement of a startup, at a thriving, growing & well-established industry brand. At Tripadvisor, you will be part of a dynamic, fun & energetic team where you can immediately make meaningful contributions. 

The Tripadvisor SEO team is seeking an enthusiastic, passionate Sr. Strategist to own the project execution & analysis that helps drive a best-in-class search strategy across our business.  This role will own analysis, execution, & search strategy to drive more traffic & increase user engagement. We take pride in our work & our collaborative, high-performing team. We love what we do, & we want you to love it as well!

As an SEO Sr. Strategist, you will be responsible for identifying opportunities, writing specs & test plans as well as post-launch analysis. Ideal candidates will have the ability to execute & drive measurable results, fluency with complex data, highly effective communication skills, & a passion for travel.

A bit about us - we strive to be: 

  • Accountable: We deliver what we say we will, when we say we will.
  • Transparent: We build trust through constructive, open, honest & direct communication.
  • Growth Mindset: We unlock our full potential when we are curious & learn from our success & failure alike.
  • Better Together: We strengthen our ideas when we embrace diverse perspectives.
  • Adaptable: We move faster when we embrace change & consider better ways to bigger outcomes.
  • Traveler Obsessed: We win when our customers do, & it shows up in everything we do.

What Youll Do:

  • Collaboration: Youll partner with other SEO team members to identify & size opportunities, define product specifications, establish milestones, & assure quality.
  • Performance Minded: Support the development of quarterly & annual team plans, & oversee the tactical execution to achieve goals.
  • End-to-end ownership: Within weeks, youll be writing specs, running tests, analyzing results, & making decisions that have real effects on revenue & profit for the company.
  • Experimentation: We emphasize quantitative analysis & thorough, fast-paced experimentation & iteration. You will learn how to gather the preliminary data to build an experiment & how to subsequently analyze these results. 
  • SEO: Youll learn or hone your skills in how to optimize our site to improve our reach in Google, Bing, & other search engines. Youll track traffic patterns, research keywords users are searching for, & analyze data to determine how to make our pages rank higher.
  • Travel industry: Youll get the opportunity to learn about all aspects of the travel industry (e.g., competitor analysis, top destinations by market, etc.). Youll then leverage your findings to optimize our site to reflect market demand.

What Were Looking For:

  • Professional experience: 8+ years of SEO or search marketing experience at a consumer-facing internet company, you are considered an expert by your peers. 
  • Strong analytical & data skills: You enjoy working with data (comfortable with Excel/Google Sheets) & are eager to get better. You are well versed in SQL. Tableau experience is a plus.
  • Excellent communication & organizational skills: Youre a strong verbal & written communicator, a great partner to engineers & other teams, & able to execute projects & analysis independently. 
  • Curiosity: Youre a creative problem solver with a deep curiosity about our business, Google algorithms, & how travelers search for information. 
  • Tech / web-savvy: Youre comfortable reading HTML/CSS, inspecting web pages, & maybe even writing a bit of Javascript.
  • Creativity: You think creatively & regularly experiment with new SEO concepts.
  • Adaptability: You thrive in a fast-paced environment & successfully handle ambiguity.
  • Striving to get better: We expect you to be smart, hard-working, detail-oriented, organized, & motivated. You should constantly be looking for ways to improve on your skills & look for ways to add value to the team.
  • Academics: Degree in economics, finance, business, statistics, engineering, or math preferred.
  • Remote location available for US & Canada (Eastern time zone).

We strive to create an accessible & inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at greenhouse@tripadvisor.com

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