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Squarespace // creative tools for designing websites
 
Marketing, Full Time    New York City    Posted: Friday, June 12, 2020
 
   
 
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JOB DETAILS
 

Squarespace is looking for a smart, hard-working outbound marketing expert to lead our CRM Campaigns team at Squarespace.

The Team Lead will bring extensive experience in digital marketing, with a deep understanding of CRM technology platforms, including selection/implementation.Your role is to set the standard for multi-channel CRM campaign design, implementation & performance at Squarespace.You have the ambition to lead a high performing, customer-centric CRM Campaigns team. You will report to the Head of CRM in New York.

RESPONSIBILITIES

  • Craft & implement campaigns through planning, development & execution, resolving campaign issues to ensure they deliver on the campaign plan & meet or exceed goals
  • Champion best-in-class conversion & retention practices, from email deliverability & CTAs, to automation
  • Partner with leaders & stakeholders across the organization to plan & execute on campaign needs
  • Define & oversee intake process & rigorous Q/A standards
  • Lead & grow a high performing team of up-and-coming marketers
  • Manage relationship with & budgeting for email & marketing automation vendors
  • Lead the selection & implementation of CRM platforms
  • Collaborate with in-house creative & content teams to develop best in class templates
  • Ensure CRM campaigns support larger marketing & business objectives, maintaining a consistent brand experience across all channels
  • Liaise with Customer Operations to ensure a seamless experience for all users
  • Provide operational support for customer data initiatives

QUALIFICATIONS

  • 8+ years digital marketing experience, with demonstrated success delivering complex multi-channel CRM campaigns
  • Proven success building scalable, broad reach email acquisition & onboarding programs to maximize engagement
  • Experience managing & growing a team of direct reports
  • Passion for the Squarespace product & user experience, & a desire to be a champion for the brand
  • Extensive experience using ESPs, Marketing Automation & other CRM platforms
  • Proficiency in HTML
  • Familiarity with relational databases
  • Experience leading CRM teams that support multiple products or brands preferred
  • Well versed in domestic & international email compliance laws including CAN-SPAM, CASL & GDPR
  • Experience using multiple channels (email, web, push, in-app messaging, & digital media) to communicate to customer base

About Squarespace

Squarespace makes beautiful products to help people with creative ideas succeed. By blending elegant design & sophisticated engineering, we empower millions of people from individuals & local artists to entrepreneurs shaping the worlds most iconic businesses to share their stories with the world. Squarespaces team of more than 1,000 is headquartered in downtown New York City, with offices in Dublin & Portland. For more information, visit www.squarespace.com/about.

Benefits & Perks

  • Health insurance with 100% premium covered for you & your dependent children
  • Flexible vacation & paid time off
  • Up to 20 weeks of paid family leave
  • Equity plan for all employees
  • Retirement benefits with employer match
  • Fertility & adoption benefits
  • Free lunch & snacks at all offices
  • Education reimbursement
  • Dog-friendly workplace in New York office
  • Commuter benefit in the form of reduced tax (Ireland) & pretax (US)

Today, more than a million people around the globe use Squarespace to share different perspectives & experiences with the world. Not only do we embrace & celebrate the diversity of our customer base, but we also strive for the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.

 
 
 
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