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SoundCloud // social sound platform
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SoundCloud is a next-generation music entertainment company powered by an ecosystem of artists, fans, & thriving communities. As one of the worlds most influential cultural platforms, SoundCloud holds a singular market position as both a music-streaming service with the largest catalog of music, & an artist services & distribution business to help artists grow long-term, successful careers. 

We are looking for an experienced & dynamic SEO Specialist (Freelance) whose primary responsibilities will be to enhance the search engine marketing for our various acquisition funnels including our website, app stores, & landing pages.

In this role, the  SEO Specialist (Freelance)  will have a unique opportunity to play a meaningful role in shaping the future of SoundClouds engagement growth. Theyll be responsible for driving ongoing SEO initiatives including content strategy, link building, & keyword strategy to increase rankings on all major search networks & app stores via testing & optimization. They will help manage all ongoing subscription offers & promotions to help maximize conversion & minimize churn.

This is a 6 month freelance role that will report to our Growth Marketing lead & will be based in New York or Los Angeles.

In this role you will:

  • Work to rapidly grow organic search referrals to SoundCloud worldwide, leveraging knowledge of the listening & music creation landscape, search audience behaviors, & the ways search engines index & surface content
  • Identify opportunities & provide article & topic coverage recommendations that will enable SoundCloud to grow its search audience & increase audience loyalty.
  • Perform keyword & trend research to identify what keywords to target in content creation efforts & in coordination with growth & acquisition objectives to optimize existing content & uncover new opportunities to improve.
  • Work with content & marketing teams to provide recommendations for content development in support of our SEO & acquisition goals.
  • Manage & help develop a strategy for all product offers & promotions across platforms to support acquisition goals.
  • Conduct a daily analysis of SoundClouds key metrics, identify trends, & execute tests to improve the target KPIs. 
  • Manage the day to day operations for executing tests & enhancing campaigns.
  • Optimize the conversion of our app store pages on iOS & Android by providing keyword, description, & other SEO recommendations.
  • Actively stay on top of new products, features & trends & propose strategies for optimizing & improving SoundClouds marketing strategies
  • Collaborate with internal & external teams such as marketing, creative, social, & product teams required to execute against optimization plans.

About you:

  • Have a deep knowledge & understanding of web traffic & SEO metrics
  • Deep experience working with keyword tools 
  • Entrepreneurial, ambitious, & driven to succeed

Fee: $50-$90/hr depending on experience

Diversity at SoundCloud:

SoundCloud is for everyone. Diversity & open expression are fundamental to our organization. They help us build a social platform & global community where anyone can create, discover, & share sounds. We acknowledge the challenges in our industry, & strive to develop an inclusive culture where everyone can contribute.

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