SoundCloud is a next-generation music entertainment company powered by an ecosystem of artists, fans, & thriving communities. As one of the worlds most influential cultural platforms, SoundCloud holds a singular market position as both a music-streaming service with the largest catalog of music, & an artist services & distribution business to help artists grow long-term, successful careers.
We are looking for an experienced & dynamic SEO Specialist (Freelance) whose primary responsibilities will be to enhance the search engine marketing for our various acquisition funnels including our website, app stores, & landing pages.
In this role, the SEO Specialist (Freelance) will have a unique opportunity to play a meaningful role in shaping the future of SoundClouds engagement growth. Theyll be responsible for driving ongoing SEO initiatives including content strategy, link building, & keyword strategy to increase rankings on all major search networks & app stores via testing & optimization. They will help manage all ongoing subscription offers & promotions to help maximize conversion & minimize churn.
This is a 6 month freelance role that will report to our Growth Marketing lead & will be based in New York or Los Angeles.
In this role you will:
- Work to rapidly grow organic search referrals to SoundCloud worldwide, leveraging knowledge of the listening & music creation landscape, search audience behaviors, & the ways search engines index & surface content
- Identify opportunities & provide article & topic coverage recommendations that will enable SoundCloud to grow its search audience & increase audience loyalty.
- Perform keyword & trend research to identify what keywords to target in content creation efforts & in coordination with growth & acquisition objectives to optimize existing content & uncover new opportunities to improve.
- Work with content & marketing teams to provide recommendations for content development in support of our SEO & acquisition goals.
- Manage & help develop a strategy for all product offers & promotions across platforms to support acquisition goals.
- Conduct a daily analysis of SoundClouds key metrics, identify trends, & execute tests to improve the target KPIs.
- Manage the day to day operations for executing tests & enhancing campaigns.
- Optimize the conversion of our app store pages on iOS & Android by providing keyword, description, & other SEO recommendations.
- Actively stay on top of new products, features & trends & propose strategies for optimizing & improving SoundClouds marketing strategies
- Collaborate with internal & external teams such as marketing, creative, social, & product teams required to execute against optimization plans.
About you:
- Have a deep knowledge & understanding of web traffic & SEO metrics
- Deep experience working with keyword tools
- Entrepreneurial, ambitious, & driven to succeed
Fee: $50-$90/hr depending on experience
Diversity at SoundCloud:
SoundCloud is for everyone. Diversity & open expression are fundamental to our organization. They help us build a social platform & global community where anyone can create, discover, & share sounds. We acknowledge the challenges in our industry, & strive to develop an inclusive culture where everyone can contribute.
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