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Vayner Media // social-first digital shop
Media, Full Time    New York City    Posted: Tuesday, June 08, 2021
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VaynerMedia is a contemporary global creative & media agency with an expertise in driving relevance for clients & delivering impactful business results. The independently-owned agency was founded in 2009 & has offices in New York, Los Angeles, London, Singapore & Mexico City. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards & The Webby Awards. It is part of the VaynerX family of companies. 

What Youd Do:

  • Manage client expectations regularly ensuring clear communication during client status meetings, timelines,  recommending adjustments, creating decks, etc.
  • Collaborate with buying teams to create a strategic framework & tactical media plan ensuring finalized deck & QA meet/exceed client expectations
  • Responsible for the ongoing performance of one or more digital media channels, as well as full reporting & analysis frameworks (e.g., trafficking, campaign QA, pacing, insights, etc.) 
  • Where applicable, work with the senior team members to develop + deploy the RFP for the best possible plan for the communications idea
  • Develop relationships with media network; continue to develop platform, publisher, & brand relationships outside the walls of Vayner
  • Manage & mentor media analysts & media associates for growth & performance, providing frequent & actionable feedback on their work product
  • Accountable for team performance & efficiency, owning & making measurable improvements on work quality & internal processes to ensure consistency & quality of product deliverables

What Youve Got:

  • A minimum of 3+ years industry related experience executing digital programs & investments
  • Strategic understanding of traditional, digital, & social-specific media planning & buying, along with the proper metrics of success & measurement opportunities
  • Well versed in buying tactics of biddable & native platforms in all or a few of the following: 
    • Social: Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn
    • Google: DV360 or Google Ads, YouTube
  • Well versed in the various paid media & measurement opportunities across social, digital, & broader marketing mix, including but not limited to:
    • Nielsen/Millward
    • Media Tools
  • Working knowledge of insertion order buying & manually building, tracking, & managing IOs
  • Experience leading & managing growing teams
  • Strong Excel/Google Slides skills across formulas, pivot tables, & data visualization tools
  • Advanced written & presentation communication skills
  • A proven understanding & expertise in brand strategy, as well as the social/digital space & how it integrates with the wider marketing mix for Fortune 500 size brands
  • Solid understanding of industry standard research tools & systems such as GfK/MRI, Nielsen suite (Clear Decisions, Media Impact, AdIntel), comScore, eMarketer, Mintel, etc. 
  • Someone who builds positive relationships with internal & external teams aligning with the Honey Empire Values
  • A person that is well versed in media who can utilize resources to help guide clients marketing goals in their respective markets (syndicated, proprietary, analyst data)
  • An organized & efficient individual who enjoys working to implement systems to maximize personal work output, accountability, efficiency & consistency
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