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    Sign in  
Deliveroo // restaurant food delivery
Engineering, Full Time    London    Posted: Friday, January 17, 2020
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Why Deliveroo?

When you first think about Deliveroo, you probably think of getting great food to your house in less than half an hour. Awesome right? But behind the scenes is the real story. This story is one of high growth, huge challenges & an enormous opportunity ahead of us. It began with our founder Will, arriving in London over 5 years ago & finding it almost impossible to order great food, despite the wealth of incredible restaurants in the city. Fast forward 5 years & we operate in 13 countries with over 50,000 riders who deliver orders from 50,000 restaurants in over 200 cities worldwide.

We want to be the definitive food company - the app you go to any time you have a hunger pang. We are transforming the way people think about food. We are providing people with limitless access to different cuisines & restaurants, turning cooking from a chore to a choice, & giving people the freedom to eat what they want, when they want, where they want it.

We work with riders, restaurants & consumers. We operate one of the most complex three sided marketplaces in the world & we do this in real time. Millions of customers & thousands of restaurants & riders rely on us to match them within milliseconds. The algorithms behind that marketplace are the secret sauce that allow us to deliver our orders in under 30 minutes.

And were just getting started

The scale of the opportunity ahead of us is immense. The global food market is valued at 7.7 trillion but only 1% of it is currently online. Contrast that with the digital disruption of countless other industries - from banking & travel to retail & communications - its clear that our journey in the food sector has only just begun.

We are already a multi-billion dollar company that is more than doubling in size every year. Deliveroo came top in the FTs list of Europes fastest growing 1000 companies in 2018, & we were the first company ever to win Deloittes UK Top 50 two years in a row. Yet most of the extraordinary value this company will generate lies ahead of us.

The role

The role sits within the CRM team & reports into the Senior CRM Strategy Manager. This is an important newly created role that will work across Deliveroo CRM, marketing, transactional, restaurant & Rider emails. The candidate will have a mixture of responsive design & technical skills including exceptional HTML email template build understanding, capability & experience, as well as a basic understanding of data structure. The role can span from designing & creating responsive emails, website pages, online landing pages, targeted DM campaigns, in-app messages, digital banners & infographics.

They will play a key role in the CRM team by building robust email templates & campaigns including dynamic modules through the email service provider & managing the data required for personalisation.

Key responsibilities:

  • Developing email design concepts from scratch through to build

  • Producing static & animated banner ads, landing pages & online forms, responsive website pages & content

  • Creating & maintaining dynamic email content & templates, including the use of data values for personalisation, dynamic creative & offer variations.

  • Providing a problem solving & point of escalation technical support function with regards to resolving email rendering & appearance issues

  • Proofing all email campaigns, ensuring rendering is correct

  • Ensuring accurate, consistent & timely completion of email builds

  • Producing effective, responsive email designs & builds from scratch in HTML5, CSS3 & retrieving data from JSON objects

Additional responsibilities:

  • Manage internal & external tracking applied to all campaigns

  • Experience with JSON objects

  • Establish best practices for exceptional email deliverability across multiple IPs & resolve any delivery issues

  • Monitor email activity to proactively identify problems, & measure brand performance relative to spam complaints, bounces, spam traps, blacklisting & spam/junk filtering

  • Testing for spam scoring & rendering across all major email clients & browsers


  • You should have a great understanding of web & mobile design, with a focus on e-mail

  • Previous experience in client or agency-side email team producing strong HTML emails

  • Experience of design & layout - fluency with Photoshop, typography & image optimisation

  • Ability to develop re-usable code & modular templates

  • Expertise in all aspects of email marketing including coding, deliverability, bounce handling, etc.

  • Strong knowledge & experience coding HTML, JavaScript, CSS, XML, DreamWeaver

  • Familiarity with Braze is a bonus

  • Excellent attention to detail & QA experience

  • Strong communication skills with the ability to explain/justify solutions to non-technical people

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