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BaubleBar // fashion accessories brand
 
Marketing, Full Time    New York City    Posted: Thursday, April 21, 2022
 
   
 
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JOB DETAILS
 

 WHO WE ARE:

Founded in 2011 by Amy Jain & Daniella Yacobovsky Fiala, BaubleBar has quickly become an industry leader in the accessories space. Taking their motto of Embellish Every Day quite literally, the brand has consistently aimed & succeeded at ensuring every customer can express themselves with ease.

While the company got its start creating fashion jewelry, they knew that their cheerful & unique vision could go so much further. Since then, BaubleBars assortment has expanded to include fine jewelry, hair & tech accessories, as well as home dcor.

In addition, BaubleBar has launched major partnerships with some of the most recognizable brands in the world, including Disney, the NBA, & the NFL.

The brand is available on BaubleBar.com & in over 300 premier retailers globally, including Nordstrom, Bloomingdales, Neiman Marcus, ULTA, Harvey Nichols, & Revolve. BaubleBars exclusive line at Target, SUGARFIX by BaubleBar, is found at every Target location across the US.

WHAT WE ARE LOOKING FOR:

BaubleBar is hiring for a Marketing Manager to join their Marketing Team!

We are looking for a Marketing Manager with a proven record of success in building & executing across a variety of marketing channels with a strong focus on email, affiliate & direct mail data driven marketing. This role will work closely with our marketing, creative & merchandising teams to help us manage & grow our email, affiliate, & direct mail programs across our variety of categories & customer profiles.

An ideal candidate for this role is an analytical digital marketer with strong storytelling & writing skills. We are looking for a candidate who is charismatic, engaging & a fan of the brand! This role requires a candidate with a critical understanding of commerce & can identify revenue generating audience & media opportunities based on key product lines & assortments while developing relationships with existing & new partners. It is important to be curious, creative & possess an eagerness to innovate, test, learn & evolve our strategies to drive growth for the business.

WHAT WE WANT YOU TO DO:

  • Assist in the day-to-day account management of our email, affiliate, & direct mail programs
  • Help in building our strategic plans across top partners & opportunities to scaling our affiliate program across all core affiliate publisher segments (e.g. influencers, loyalty, cashback, coupon, media). Strong focus on securing strong affiliate coverage & content, new partners, & program optimizations
  • Responsible for our entire email channel including strategy, campaign planning, testing, Implementing email & SMS strategies & tactics that support customer acquisition, retention, & reactivation growth & engagement
  • Build & manage our email / SMS calendar to align with key product launches, top sales drivers, & brand building opportunities
  • Work closely with our creative team to share data, performance, & insights to optimize email subject lines, content, & program growth
  • Collaborate with our CDP & data analytics teams to ideate, size, prioritize, & execute site & email marketing acquisition & retention efforts that achieve revenue & engagement goals
  • Gain thorough understanding of our customer lifecycle, cross-channel offers, welcome series & post purchase flow. Develop & recommend 360* testing strategies, with clear objectives & measures of success
  • Develop KPIs to measure both the short-term & long-term success of email & mobile campaigns
  • Collaborate closely with our affiliate, content, press & influencer teams to align commerce content with business growth goals. Work closely with the creative team in preparing product look books to be used as supportive collateral for pitching
  • Work closely with publishers to communicate promotions, & needs, including but not limited to text links, newsletters, placement reporting & management
  • Monitor & optimize Affiliate publisher performance to drive profitable demand & support business goals
  • Proactively engage, strategize, & cultivate deep relationships with current & new partners
  • Write & pitch stories for commerce teams in the BaubleBar tone focusing on key products, SEO opportunities with the goal of generating revenue from traffic & product sales
  • Research & stay on top of trends in the affiliate & commerce space & have a strong understanding of our product catalog & categories that are relevant for strong for article inclusion
  • Feel confident in providing product, pricing, merchandising, & gifting opportunities to align with a strong growth strategy
  • Manage daily analysis of sales & activity with affiliate partners & our email sends. Share feedback & performance with opportunities for improvement & optimization that include, voice, product choice, & SEO strength to successfully generate product sales
  • Understand how to use analytics tools & data to monitor & report on monthly affiliate & email goals. Pull weekly & monthly reporting & analyze performance to help generate data-driven recommendations

WHAT WE WANT TO SEE:

  • 3+ years of relevant digital marketing experience
  • An analytical digital marketer with an ability to work with brand, merchandising & digital marketing team to develop brand relevant marketing initiatives
  • Bachelors degree in marketing, communications, or related field
  • Proficient in email marketing & audience segmentation. Experience with an ESP & CDP is a plus
  • Familiarity with Affiliate platforms (e.g. Pepperjam, Rakuten, CJ)
  • Proven relationship building, maintenance, communication, & negotiation skills
  • Exceptional writing, pitching & communication skills & ability to learn quickly & adapt to a fast-paced environment
  • Experience with integrated advertising, branded content, social media, newsletter, & display advertising is a plus
  • Data Savvy & Driven Experience analyzing data, drawing conclusions, & providing thoughtful recommendations
  • Ability to work autonomously with strong attention to detail. Can think creatively & take direction
  • A positive, personable, fun, creative, kind, & multi-faceted personality who can be flexible, multitask, & is team-oriented
  • Positive, can-do, problem-solving growth attitude with a passion for retail & digital marketing
  • Position will be remote (residing anywhere in the US & currently authorized to work in the US)
 
 
 
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