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Oscar Health // health insurance
Marketing, Full Time    New York City, United States    Posted: Tuesday, April 06, 2021
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Hi, we're Oscar. Were hiring an Associate Director to join our Marketing team in our New York office. 

Oscar is a technology-driven, consumer-focused health insurance startup founded in 2012 & headquartered in New York City. Our goal is to make health insurance simple, transparent, & human. We need your help to do so.

About the role:

In this role you will oversee end-to-end marketing for our small group insurance business. That includes developing the vision & ambition for the line of business, setting the strategy for the year, focusing an interdisciplinary team on the right objectives, making hard choices about where & how to focus the budget, & ultimately ensuring that the team meets & exceeds growth targets for the business. You will report into our Senior Director of Marketing.


  • Set the strategic marketing plan for our small group insurance business

  • Deliver against business-level growth targets & objectives while maintaining viable costs per acquisition; set & deliver against incremental objectives & key results in support of bottom line business objectives

  • Oversee & direct an integrated team of specialists to deliver against all aspects of the marketing plan, including market research, audience definition, brand & product positioning, messaging, broker & partner communications, creative campaign strategy, media plan, CRM, & all related execution

  • Utilize the right data & market research to proactively identify growth opportunities & risks to the business, & develop agile solutions in response to changing market conditions

  • Manage the marketing budget for the line of business, ensuring appropriate allocation to key strategic initiatives in service of business goals, as well as the ongoing tracking & management of all expenses related to the business

  • Partner with sales & product leadership to jointly drive success of the overall LOB.

  • Partner with the member engagement team to develop engagement programs to increase retention & product adoption, in service of overall growth goals & integrated brand experience

  • Regularly report on the progress & success of the business, representing marketing to executive-level leadership at Oscar & among its partners

  • Serve as a coach & mentor to both direct reports & the extended marketing team, cultivating a fast-moving, performance-oriented culture that asks tough questions & delivers exceptional results


  • Bachelors degree in Business, Marketing or other field of study or commensurate years of experience 

  • 8+ years of marketing experience with a primary focus on B2B marketing

  • Proven success defining & delivering programs with cross-functional teams

  • 3+ years of direct people management experience

Bonus points:

  • Experience working within a highly regulated healthcare or financial services industry

  • Experience working with indirect sales (e.g., marketing through brokers or other channels), as well as business decision makers

  • Fluency in agile, digital-first marketing approaches, with proficiency in Salesforce, Salesforce Marketing Cloud (or other marketing automation)

Life at Oscar: 

At Oscar, being an Equal Opportunity Employer means more than upholding discrimination-free hiring practices. It means that we cultivate an environment where people can be their most authentic selves & find both belonging & support. We're on a mission to change health care -- an experience made whole by our unique backgrounds & perspectives.

We encourage our members to care for their whole selves, & we encourage our employees to do the same with comprehensive medical benefits, generous paid-time off, paid parental leave, retirement plans, company social events, stocked kitchens, wellness programs, & volunteer opportunities.

Reasonable Accommodation:

Oscar applicants are considered solely based on their qualifications, without regard to applicants disability or need for accommodation. Any Oscar applicant who requires reasonable accommodations during the application process should contact the Oscar Benefits Team ( to make the need for an accommodation known.

Pay Transparency Policy:

Oscar ensures that you won't be discharged or discriminated against based on whether you've inquired about, discussed, or disclosed your pay. Read the full policy here.

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