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MindBodyGreen // media destination for wellness
Marketing, Full Time    Brooklyn, NY    Posted: Friday, September 06, 2019
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Email Marketing Manager

mindbodygreen is looking for a talented Ecommerce Email Marketing Manager to support the companys growing & soon-to-launch ecommerce business. This person is responsible for developing, executing, & analyzing email marketing campaigns with the goal of acquiring, retaining, & maximizing customer LTV. In partnership with the email marketing manager, this person will serve as the e-commerce functional expert regarding best practices for email. This is a rare opportunity to contribute to mbgs primary brand touchpoint & shape how we communicate with our growing customer base. You will have a front row seat to our new product launches & an important voice as we build for the future!

Role & responsibilities

  • E-commerce KPI ownership including revenue, growth & subscriber engagement metrics
  • Drive growth via email communications in promotional, transactional, lifecycle, re-engagement, & triggered campaigns
  • Work collaboratively with email team & other internal stakeholders to develop email communications calendar across multiple channels
  • Own weekly e-commerce channel KPIs (open rates, CTO, clicks, adds, abandons, etc.), report results & trends to management team, & proactively work to optimize program effectiveness
  • Help develop email planning strategy & segmentation process
  • Oversee email operations including coding, testing & deployment activities
  • Create relevant reporting & analytics which provide insight into issues & opportunities leading to action
  • Assist in the roll out of new affiliate & referral marketing programs

About You

  • 5+ years of experience in email marketing, preferably at a startup in digital content, e-commerce, user acquisition and/or audience development
  • Experience writing digital copy, preferably for email
  • Knowledge of performance metrics, preferably experience working with analytics platforms, such as Google Analytics, Looker, or Domo
  • Excellent written & oral communication skills; ability to work collaboratively & cross-departmentally
  • Hands-on experience with email service providers, preferably experience working with Cordial
  • Advanced Excel skills with a data-first mentality & entrepreneurial spirit
  • Experience working with subscription based products/services a plus
  • Bachelor's degree in business, marketing, communications or a related field is a plus
  • Strong copywriter, capable of writing engaging headlines & email copy
  • A tech, health & wellness enthusiast, you are looking to work for a mission-based company
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