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SoundCloud // social sound platform
Product, Full Time    Los Angeles, New York    Posted: Monday, May 09, 2022
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SoundCloud is a next-generation music entertainment company powered by an ecosystem of artists, fans, & thriving communities. As one of the worlds most influential cultural platforms, SoundCloud holds a singular market position as both a music-streaming service with the largest catalogue of music, & an artist services & distribution business to help artists grow long-term, successful careers.

Repost by SoundCloud is the music industrys fastest growing music distribution service. As a business, we enable musicians to monetize their music on platforms such as SoundCloud, Spotify, iTunes & many more. We also provide our users with transparent revenue reporting, as well as promotion opportunities.

As a culture, we believe that the world of streaming music is changing, & while anyone has the ability to build their own audience, they should also have the ability to make a living from that audience.

We are looking for a qualified Director of Product, Creator Growth who will build out the product led growth function, develop the vision & strategy for growing our Creator base across multiple offerings. In this role, you will work in tight partnership with our Product & Engineering team, Marketing, Operations, internal CRM teams as well as partners/vendors to ensure that our creators understand the why, what, & when as we roll out new products & features. You will be responsible for developing go-to-market plans, & building out strategies around the best way to educate our listeners about the best way to get value out of our products depending on their customer segment & needs. Needless to mention, you will partner very closely with the strategy team to define & redefine the market & adjacent markets that the SoundCloud Creator division should enter & win.


Responsibilities include:

  • Competitor analysis, market research, & other research initiatives to inform market positioning
  • Defining product value propositions & positioning in the context of product strategy & market landscape - developing the understanding of why we are building products & features
  • Build out a growth model with analysts, understand key levers - organic vs. paid, develop hypotheses & tests on activating a new Creator to converting them into a paid Creator as well as retaining them long term
  • Owning the go-to-market responsibilities for all initiatives
  • Building strong & sustainable cross functional relationships across the Business, Product, Marketing, Strategy, Operations, Content & Finance teams as well as potentially managing external partners
  • Inspiring & developing our overall customer strategy, compiling regular reports & presentations, driving go to market alignment, & knowing our customer segments inside & out
  • Being able to independently run, ad-hoc projects to understand business implications of proposed product & marketing decisions


Who you are

  • Passionate about the future of music
  • Degree in Business, Marketing, or related field
  • 5+ years in Product Led Growth (PLG), Product Management, Marketing, Business Strategy, or Consulting, ideally with Music experience
  • Strong communication/presentation skills with a track record of presenting complex analysis to executives/senior management & peers
  • Excellent business judgment; ability to handle complex situations with clarity & confidence & thorough data analysis
  • Excellent ability to build relationships & networks with multiple functions, regions, & at all levels of the organization
  • Adaptability & ambition to get things done despite an often-changing market & competitive situation

About us:

  • We are a multinational company with offices in the US (New York & Los Angeles), Germany (Berlin), & the UK (London)
  • We provide a flexible work culture that offers the opportunity to collaborate & connect in person at our offices as well as accommodating work from home
  • We are deeply committed to ensuring diversity, equity & inclusion at all levels of our organization & fostering a community where everyones voice, perspective & experience is respected & heard
  • We believe a strong team is made by investing in employees through mentorship, workshops & enrichment opportunities


  • Comprehensive health benefits including medical, dental, & vision plans, as well as mental health resources
  • Robust 401k program
  • Employee Stock Ownership Plan
  • Generous professional development allowance
  • Interested in a gym membership, photography course or book? We have a Creativity & Wellness benefit!
  • Flexible vacation & public holiday policy where you can take up to 35 days of PTO annually
  • 16 paid weeks for all parents (birthing & non-birthing), regardless of gender, to welcome newborns, adopted & foster children
  • Various snacks, goodies, & 2 free lunches weekly when at the office

Diversity, Equity & Inclusion at SoundCloud

SoundCloud is for everyone. Diversity & open expression are fundamental to our organization. With this foundation, we aim to build a social platform & global community for everyone to create, discover, & share sounds. We acknowledge the challenges in our industry & strive to develop an inclusive culture where individual contributions are valued. We are dedicated to creating an inclusive environment for everyone, regardless of gender identity, sexual orientation, race, ethnicity, migration background, national origin, age, disability status, or care-giver status. 

At SoundCloud you can find your community or elevate your allyship by joining a Diversity Resource Group (groups focused on people of color, LGBTQIA+ folks, & women). You may also participate in inclusive workshops, contribute to our Cultural Moments series, select organizations for the SoundCloud Community Fund to support, & more!

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