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Purpose // strategy consultancy, creative agency & incubator
Media, Full Time    New York    Posted: Monday, May 23, 2022
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Purpose builds & supports movements to advance the fight for an open, just, & habitable world. We use public mobilization & storytelling to help leading organizations, activists, businesses, & philanthropies engaged in this fight, & we create campaigning labs & new initiatives that can shift policies & change public narratives when it matters most.

To do this, Purpose brings together world-class talent from the world of creatives, content development, storytelling, campaigning, grassroots organizing, & political strategy to build new creative campaigning models.

Guided by smart strategy & powered by participation, our work reframes issues, engages new audiences, shifts public discourse, & ultimately drives targeted action & creates lasting impact. Join the team that made all this work!


As a Senior Copywriter at Purpose, you will balance big-idea thinking with solid team management & impeccable creative execution.

You will collaborate with talented designers, strategists, & campaigners, working on projects for positive, lasting change. You will be a champion of words, crafting language in support of our campaign efforts, & giving powerful & appropriate voice to ideas. Your ability to translate complex, strategic concepts into approachable narratives will open doors for those in need, helping people to understand a given issue & know exactly how to take action. Additionally, you will develop digital & marketing strategies that demonstrate a strong point of view & a nuanced understanding of target audiences.

Your strong presentation skills will position you to land ideas with internal & external audiences, making you a trusted & indispensable resource for colleagues & clients.

This role is a full-time role at the manager tier, based in our New York office, & reports to our Associate Creative Director. We're open to candidates based elsewhere in the US, willing to work on Eastern Time. The salary range for this role is $75,000-$90,000, commensurate with experience. 


  • Contribute to creative projects from ideation to delivery
  • Set the concept & narrative vision for brands & campaigns, providing direction & copy that incites participation & engagement. Work will include naming & branding, voice & tone guidelines, sample brand messaging, tagline development, narrative development & issue framing, campaign concepting & execution, & copy for video (treatments & scripts), digital (websites, social posts, emails), & print assets
  • Collaborate with project management & strategy teams to manage creative deliverables & ensure deadlines & budgets are met
  • Support the professional development of other team members
  • Participate in winning new business
  • Present creative deliverables internally & externally, guiding teams & clients to solid creative solutions


We believe you will be a successful candidate if you have:

  • 4+ years work experience writing & concepting in a fast-paced agency or start-up setting
  • A proven ability to guide copy & concept direction & communicate a projects creative vision to clients in a compelling way
  • Strong presentation & client-facing skills
  • Experience developing both short & long form narrative pieces in support of a brand or creative campaign
  • Experience in creating a brand voice, developing a verbal brand toolkit, & demonstrating how it extends throughout all branded touchpoints
  • Experience working closely with strategy team & delivering creative based on strategic insights
  • A passion for issue-based or political activism & belief in Purposes work combining storytelling & technology to inspire people to remake the world
  • Poise under pressure, maintaining quality & attention to detail under real-world deadlines
  • A positive attitude & collaborative nature
  • You are excited to work with global teams & people from diverse backgrounds
  • You are dedicated to building a diverse, equitable & inclusive work environment
  • Eligible to work in the US

If these are the things that get you up in the morning, we want to hear from you! Please submit your resume & a cover letter that gives us insight into your passion & qualifications for the role.

Purpose takes on some of the biggest challenges in the world, which affect people of different identities & backgrounds in different ways. We are stronger & most effective with a diverse team leading the charge & are committed to building a team that represents a variety of backgrounds, perspectives, & skills. As an equal opportunity employer, we welcome the unique contributions that individuals bring in terms of their education, opinions, culture, ethnicity, race, sex, gender identity & expression, nation of origin, age, languages spoken, veterans status, color, religion, disability, sexual orientation & beliefs.

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