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Understand the 'buyer-centric' process.
Tuesday, February 18, 2014 at 06:00 PM    Cost: Free for NYTECH members and sponsors. $20.00 for non-members
Venue, To be decided

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Understand the 'buyer-centric' process & how to leverage it to hit your sales & marketing goals.

Tuesday February 18, 2014, 6:00 PM
Location to be announced

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Fee: Free for NYTECH members & sponsors. $20.00 for non-members.
You know your products & services are excellent, but how do you get more online sales? It's a common question for many businesses & a frustrating process that involves conflicting advice, long to-do lists, & poorly focused time & costs needed to get prospects.

Join the New York Technology Council & our guest speaker Anthony Grass, Founder & President of e-Market Intelligence (e-MI), for a broad overview of a common sense process for finding, pulling in, & selling to more & better online customers. Anthony will start by answering the question What makes an online sale?” & show you a proprietary online customer-targeting process that has proven successful over a range of companies & industries. Anthony will also share case studies & real-life examples of clients who have achieved increased lead generation, sales conversions, & 10X measurable results for B2B, B2C & ecommerce companies.

PLEASE NOTE: The information presented in this session does NOT require an account with e-MI to execute. Attendees will walk away with hands-on tips they can immediately use & understand how 'buyer-centric' provides a commonsense strategy in planning, boosting results, & evaluating. Individuals who want to learn more about e-Market Intelligence can schedule a one-on-one workshop with Anthony Grass after the event.


Anthony Grass, Founder & President, e-Market Intelligence (e-MI)

e-MI is an internet marketing consultancy started in 2006, specializing in getting leads, conversions & customers for clients, rather than traffic. e-MI's credentials are from small to mid-sized companies, now enjoying 10X the online average of national or regional sales.

Anthony has built & sold companies that combined technology with marketing services, including a sales & marketing communications firm in Chicago, which grew to a 65-person company, & Burson-Marsteller's high-tech sales communications profit center, which became the company's fastest growing & most profitable division. Tony served concurrently on the board of B-M Enterprises & as President of the National Computer Graphics Association in New York. His experience also includes serving as VP Marketing for Oxford Molecular Group, an international biotech, including growing & rebranding the company for successful sale.
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