Understand the 'buyer-centric' process and how to leverage it to hit your sales and marketing goals.
Tuesday February 18, 2014, 6:00 PM
Location to be announced
Fee: Free for NYTECH members and sponsors. $20.00 for non-members.
You know your products and services are excellent, but how do you get more online sales? It’s a common question for many businesses and a frustrating process that involves conflicting advice, long to-do lists, and poorly focused time and costs needed to get prospects.
Join the New York Technology Council and our guest speaker Anthony Grass, Founder and President of e-Market Intelligence (e-MI), for a broad overview of a common sense process for finding, pulling in, and selling to more and better online customers. Anthony will start by answering the question “What makes an online sale?” and show you a proprietary online customer-targeting process that has proven successful over a range of companies and industries. Anthony will also share case studies and real-life examples of clients who have achieved increased lead generation, sales conversions, and 10X measurable results for B2B, B2C and ecommerce companies.
PLEASE NOTE: The information presented in this session does NOT require an account with e-MI to execute. Attendees will walk away with hands-on tips they can immediately use and understand how 'buyer-centric' provides a commonsense strategy in planning, boosting results, and evaluating. Individuals who want to learn more about e-Market Intelligence can schedule a one-on-one workshop with Anthony Grass after the event.
Anthony Grass, Founder & President, e-Market Intelligence, Inc. (e-MI)
e-MI is an internet marketing consultancy started in 2006, specializing in getting leads, conversions and customers for clients, rather than traffic. e-MI’s credentials are from small to mid-sized companies, now enjoying 10X the online average of national or regional sales.
Anthony has built and sold companies that combined technology with marketing services, including a sales and marketing communications firm in Chicago, which grew to a 65-person company, and Burson-Marsteller's high-tech sales communications profit center, which became the company's fastest growing and most profitable division. Tony served concurrently on the board of B-M Enterprises and as President of the National Computer Graphics Association in New York. His experience also includes serving as VP Marketing for Oxford Molecular Group, an international biotech, including growing and rebranding the company for successful sale.