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With Troy Young (President, Hearst Digital), Megan Liberman (Editor, Yahoo News), Philippe Von Borries (Co-founder, Refinery29), Derek Murphy (GM, USA Today), Ellie Hirschhorn (Chief Digital Officer, Simon & Schuster), Michal Pasternak (CEO, HUGE).
Tuesday, April 29, 2014 at 12:00 PM    Cost: $299
Hearst Tower, 300 W 57th St

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You have a really, really challenging job.

If you're a publisher, a tech company or on the brand side, you know that adept digital storytelling is key to success today. But in terms of technology & trends, today is radically different than yesterday-and tomorrow will be nothing like today. How do you keep up with what works? How do you separate what's hype from what helps? How do you keep your sanity?

ENGAGE. The digital storytelling conference that tells the unvarnished truth.
This one-day digital storytelling event will gather together a carefully selected group of experts, visionaries & leaders to talk about how digital storytelling has changed--and will change. With a special focus on publishing, we'll look at innovative ways to fine-tune storytelling within the context of advertising. We'll examine the role of current & emerging technology. Ultimately, we'll help you drive & create amazing content experience for viewers & users alike.

What's in it for you?

  • Storytelling via platform: What's cutting edge-and cutting through
  • The real role of publisher as a creative agency for brands
  • Selling native advertising via narratives: What the hottest publishers are doing
  • Retail & narratives: How a good story can drive ROI
  • Video & two-way communications: Can this scale?
  • Storytelling through breaking news/real time news: Pitfalls & opportunities

Find out more on our website.


Tony Weisman| CEO| DigitasLBi North America

Amanda Richman | President, Investment & Activation |Starcom

Troy Young | President |Hearst Digital Media

Michal Pasternak | Chief Experience Officer | HUGE

Megan Liberman | Editor in Chief | Yahoo! News

Derek Murphy | General Manager | USA TODAY

Dirk Barnett | Creative Director | The New Republic

Philippe von Borries | Co-founder & CEO | Refinery29

Ellie Hirschhorn | Chief Digital Officer | Simon & Schuster

Evan Ratliff | Co-Founder & Editor-in-Chief | Atavist

Drew Bartkiewicz | Co-Founder & CEO | lettrs

Jeff Newton | Associate Producer | 60 Minutes

Matt Semel | Director, Producer & Founder | Cowboy Bear Ninja & 10ton

For speaking & sponsorship opportunities, please contact Doreen Naor at

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