We live in a world of alternative facts. Effective storytelling, messaging, & communication are essential for the success of Cannabis activism & business. The plant & those who utilize it have been negatively stigmatized for decades.The story of Cannabis is being re-written right now by the pioneers & trailblazers of today.
Our panel of media/Cannabis experts will engage in a highly stimulating conversation about the image of Cannabis, responsible branding, the state of Cannabis media, using media to create policy impact + audience Q&A
High NY is New York's #1 Cannabis Meetup
Join us! Come hang, learn & connect with other High NYers.
Evan is a standout Cannabis activist & entrepreneur. His cannabis specific PR firm, NisonCo, works with some of the industry's biggest brands.He's also the co-founder, board member & chief financial officer at Whoopi & Maya, the lady-centric cannabis company founded by actress Whoopi Goldberg & California-based edibles maker Maya Elisabeth.Evan is the Executive Director of NORML New Jersey, & sits on the Board of Directors of Students for Sensible Drug Policy & NORML. Evan's activism work was instrumental in passing medical Cannabis reform in NY & NJ. He also asked Hillary Clinton about legalizing Cannabis on national TV.
Mona Zhang is the editor of Word on the Tree, a well-respected cannabis newsletter. Her daily updates on cannabis news have been praised by subscribers who include journalists, advocates, lawyers, & executives in the cannabis industry. She has also covered marijuana policy for High Times, Freedom Leaf, & Vice, among others. Before jumping into the cannabis beat, Mona covered media & tech at Adweek & Mediabistro in addition to managing their social media presence.
Tracey is theCo-Founder of Type A Media. Sheis an experienced public relations professional with close to 20 years' experience in lifestyle, health, culinary & nightlife clients. With a strong focus on media relations, strategic pitching, marketing & brand consulting, Tracey once accomplished a rare hat trick”-placing clients in three different stories in a single edition-in none other than the New York Times. Her later diagnosis & battle with cancer inspired her to refocus her professional efforts exclusively on the promotion of cannabis-related business, personalities & products, & led to the formation of Type A Media in 2015. Since then, Tracey has emerged as one of the pioneers of cannabis lifestyle communications working on projects such as 'TheCannabis Kitchen Cookbook' with authorRobyn Griggs Lawrence.
Claire is the Marketing Manager & first hire at LeafLink, the cannabis industry's standard platform for orders, sales & relationship management. Since its launch in March 2016, more than 750 dispensaries & over 80 leading brands such as CannaPunch, Incredibles, ZOOTS, Dixie Elixirs, Keef Cola, & Wana have joined LeafLink in Colorado & Washington. Prior to joining LeafLink, Claire was the first hire & marketing lead for three previous startups in the sustainability industry.
Michael Zaytsev, or Mike Z, is an author, entrepreneur & Leadership Coach. He previously worked as a financial analyst for J.P. Morgan & in enterprise sales at Google. Now a Professional & Master Certified coach, he helps entrepreneurs maximize their growth & social impact without burning out.
As the organizer of High NY, Michael has produced 20+ Cannabis education events in NYC. His book, 'The Entrepreneur's Guide to Cannabis' has been featured in Vice, Mic, & The Huffington Post.
- 6:45 PM: Food & Friendship Time
- 7:30 PM: Welcome to High NY with Mike Z + Community Announcements
- 7:35 PM: Panel + Audience Q&A
- 8:15 PM: More Friendship Time
- 8:45 PM: The End
AS ALWAYS THERE IS ABSOLUTELY NO CANNABIS CONSUMPTION PERMITTED. Please respect our beautiful venue & our crappy laws. By purchasing a ticket you agree to not be an asshole.
To submit questions for the panel, request press passes, or inquire about sponsorship opportunities please contact Mike@HighNY.org