Harnessing Entrepreneurship within your Company –
Realizing Untapped Value & Competitive Advantage
Today’s leading businesses credit innovation as the only sustainable competitive advantage, which rewards entrepreneurial contributions and disruptive thinking. Traditionally speaking, entrepreneurship is associated with startups and new ventures, though established corporations have been long-known to try and harness entrepreneurship within their enterprise to cultivate new products, go-to-market strategies, and so on. Most recently, many leaders have observed a growing tendency for employees to pursue their own side projects outside of the workplace, as entrepreneurship is increasingly emphasized as a core cultural value in today’s society.
· How should we define entrepreneurship and the character traits of entrepreneurs?
· How can leaders cultivate entrepreneurial spirit within their companies to engage and motivate employees, and ultimately, capture the value created from these initiatives?
· How can entrepreneurs act on their ideas within the structures of their organization?
Join us to learn from thought leaders as we discuss these dynamics in the context of scaling companies and explore frameworks for adopting initiatives meant to unleash the entrepreneurs among you.
SVP, People Ops @ Kargo
Patrick J. McGinnis
Author, "The 10% Entrepreneur"
Senior Director, HR @ MediaMath
VP, Open Innovation @ Barclays
Founder @ Scaling.NYC