Taking the right idea to marketat the right time and for the right audiencetakes intuition, determination, courage and focus.

Opportunity is all around us; intuition allows us to draw quick and perceptive insights to tap into consumers emotional desire for products and services they want and ultimately, value.

Taking a new product to market isnt an easy road, and having stamina to push through critical times can pay off in the long run. Determination is the biggest predictor of long-term success.

Making deliberate (often quick, sometimes unpleasant) decisions requires courage to act in spite of criticism, resourcing, timing and a host of other environmental factors.

Its easy to do too muchmaintaining a clear vision of what your product is and whom its for requires discipline to stay on track and focus on the efforts that matter.

Lets examine these four attributes and discuss the stories that allowed our panelists to sharpen and strengthen these characteristics to allow them success in their respective fields.