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With Stephen Gates (Head of Design, Citi), Carole Bilson (President, Design Mgmt Institute), Carol Carter (Head of Creative, BlackRock), Peter Leeds (Dir. Creative, Pitney Bowes), Moira Cullen (VP Beverage Design, PepsiCo), Mike Rigby (VP, R/GA), John Maeda (Design Head, Automattic).
Monday, November 13, 2017 at 09:00 AM    Cost: $895
SVA Theater, 333 W 23rd St


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The creative world has become a more complex place; the role of the designers & creative leaders are transforming to positions of business innovation, strategic differentiation, problem-solving, & corporate leadership. Developing the skills to fill these new roles is critical to a creative's success.

Creative Professionals Need a New Leadership Skillset

HOW Events, the producers of HOW DESIGN LIVE, have created a NEW opportunity for creative leaders to have access to some of the most successful thinkers, doers & makers working today. At The REACH Conference, creatives have the opportunity to learn how top companies are developing creative, innovative strategies to solve the challenges their companies face in a digitally savvy world.

What You'll Learn & What You Won't

What this won't be is a show-and-tell or a speaker self-promotion. The REACH Conference will be full of candid conversations, honest stories & straight talks about how businesses, leaders & consultants navigate real-world scenarios they face daily. These talks are designed to be evocative, empowering & inspirational. Sessions will cover topics such as:

Design ROI for Business
The Creative's Role in Business Innovation
How To Leverage Influence & Persuasion
Navigating the Digital Business Ecosystems Creative Conflict Resolution & Negotiation
Building High-Performance Design Teams
Effective Employee Communication Strategies
Left & Right: Connecting The Creative & Analytical Brains

Who Should Attend?

Chief Creative Officers | Executive Creative Directors | Global Creative Directors | Vice Presidents - Creative | Vice Presidents - Marketing | Chief Marketing Officers | Creative Directors | Associate Creative Directors | Design Leads | Senior Designers | Art Directors | Brand Managers | Marketing Directors | Senior Marketing Managers
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