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With Alison Mora (User Engagement, Prefer).
Wednesday, July 19, 2017 at 08:30 AM    Cost: Absolutely Free
General Assembly, 10 E 21st St, 2nd Fl

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Techfest Club is a free monthly breakfast for women in tech in NYC.

This month, Alison Mora will be joining us. She's a smart lady with a ton of insight to share. She's based in SF so we're extra lucky to have her here with us in NYC!

More on this month's topic:

In the world of tech & big data, it's easy to focus on quantitative targets, industry stats, & acquisition metrics, & in the meantime, lose touch with the people behind them. But how do you actually learn from your customers? How do you go about gaining real empathy? How do you uncover their needs, not just reacting to feedback?

In her talk, Alison will share best practices on social research. You'll walk out armed with concrete tactics you can use (regardless of your role) to talk with customers, know what to look for, & actually understand the humans your company is ultimately trying to serve.
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