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With Shouvik Paul (VP Biz Dev, MAZ)
Tuesday, September 02, 2014 at 08:00 PM    Cost: $40
General Assembly East, 902 Broadway, 4th Fl


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Shouvik Paul
VP of Business Development, MAZ

About This Class

Entrepreneurs, small business owners, sales professionals, and career changers can all benefit from a greater knowledge of business development. In this class, you'll receive an overview of the business development cycle, from outreach to developing and formalizing partnerships. You'll learn how to build and manage a business development pipeline, establish what makes a good business development rep and team, and gain an understanding of how business development in technology is different from other industries. We'll focus on the scope of technology companies and learn how to establish quality partnerships within the industry.


Find out how business development differs from sales and marketing teams.
Discover what's important when building a business development team.
Learn how to build a business development sales pipeline.
Examine the resources and tools to build a sales pipeline - LinkedIn, Rapportive, etc.
Go through a full business development cycle - from outreach to relationship building to closing.
Find out when and why to use contracts, NDAs, and terms of service.

Prereqs & Preparation

Students should bring a laptop to class.

About the Instructor

Shouvik Paul
VP of Business Development,
Shouvik Paul has spent that last 18 years of his career, starting, growing and selling startups. He sold his first startup, RawData in 1999 in California and has since helped grow other startups in NY including SharedBook and Plum Benefits. Currently, Shouvik heads up Business Development and Marketing at MAZ, a VC backed, NYC startup that recently launched a new gesture based browser called Stream Web for iOS. MAZ also works with over 800 brands such as Forbes, Economist and USA today to help create social apps for iOS and Android. In addition to his passion for tech, mobile media and content monetization, Shouvik is crazy enough to share his Manhattan apartment with his 180 lb Saint Bernard pup.
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