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With Michelle Zimmerman (Chief Innovation Officer @ Alphacare and formerly @ Aetna). Presentations by Epion, CityMD, Truveris and SarahCare.
Wednesday, July 02, 2014 at 07:00 PM    Cost: $20
Smart Design, 601 W 26th St

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One of the most difficult aspects of starting or running a business in healthcare is getting your model right. Even once established, regulatory & market forces drive model shifts that few other industries face with such regularity. People say our industry is slow to change but that is not entirely true. We are slow to change in ways that are not adaptive. Most of our creativity & energy is poured into reacting to the changing landscape we operate in. In this event we will explore a few of the best new ideas & models in the space & work out some of the challenges in a fun interactive session led by Michelle Zimmerman, Chief Innovation Officer at Alphacare & formerly at Aetna. To apply to present your new model & talk about it, please click here.

You may recall Michelle Zimmerman from our Surviving & Thriving under the ACA Panel earlier this year.

We are very pleased to announce the support of Smart Designas the host & sponsor of this event.

Michelle ZimmermanMichelle currently holds the position of Chief Innovation Officer at AlphaCare of New York, a new health plan that offers Medicaid Managed Long Term Care, Medicare, & Dual-Eligible products.Prior to AlphaCare, Michelle spent time at Aetna (Healthagen Division) where she was afounding member of its business innovations team & successfully oversaw the creation of 3 new healthcare companies.

Before Aetna, Michelle was a management consultant at the Boston

Consulting Group and, prior this this, practiced corporate law at Paul Weiss Rifkind Wharton & Garrison, a New York law firm. She is the co-author of a book chapter in health policy & an adviser to numerous healthcare start-ups. Michelle received her JD, MBA, & Honors Bachelor degrees from the University of Toronto & is a member of the New York State Bar.

Michelle will discuss current healthcare business models & the challenges facing start-ups looking to navigate the evolving landscape of healthcare stakeholders. Michelle will walk through the healthcare ecosystem (e.g., payers, providers, consumers etc), how each was motivated prior to the ACA, how they are motivated post ACA (e.g., value based reimbursement, high deductible plans) & the opportunities for entrepreneurs to meet the needs of these stakeholders. Michelle will provide practical advice for how to think about defining, scaling, & promoting their business.

Next, up to three new ideas from selected healthcare entrepreneurs who are navigating the complexities of the healthcare system will present. The goal is not only to learn about the new models, but to help conceptualize & refine next iterations that will make them even more successful, with advice from both Michelle & the expert H2NYC crowd. We hope that the session will help entrepreneurs define, or refine, their business model through productive dialogue or help folks just looking to understand the evolving landscape of healthcare stakeholders.

Apply to be one of the presenting companies here:

Thank you, as always, for being members of the H2NYC community. With your help, we can do great things in healthcare.

-Alex, Meryl, Jack, Mimi, Jenna, & Jeff

About our host:

Smart Designis a design & innovation consultancy. We work across the physical & digital to design meaningful products, services, & experiences that have an enduring impact on organizations & people. Founded in 1980, Smart has studios in New York, San Francisco & Barcelona, & clients all over the world.To learn more, join us on Twitter@SmartDesignand visit us

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