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Steve Schlafman (RRE), Chris Paik (Thrive), Mike Brown (Bowery), Steve Martocci (Founder, GroupMe), Amanda Peyton (Founder, Grand St), Kellee Khalil (Founder, Loverly), Dan Maccarone (CEO, Charming Robot). 10% off w/ code GARYSGUIDE.
Saturday, May 10, 2014 at 09:30 AM    Cost: $300
Projective Space, 72 Allen St, 3rd Fl
 
     
 
 
              

              

 
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<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt; text-align: left;" DIR="ltr"><IMG STYLE="display: block; margin-left: auto; margin-right: auto;" SRC="https://evbdn.eventbrite.com/s3-s3/eventlogos/94419017/eventbriteinvite-2.png" ALT="event invitation" WIDTH="550" HEIGHT="678"></P>
<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt; text-align: center;" DIR="ltr"><SPAN STYLE="font-family: Arial; font-size: small; white-space: pre-wrap; line-height: 1.6em; background-color: #ffffff;"><SPAN ID="docs-internal-guid-a526580b-2915-4fb6-593d-9ca8a90c899b"><SPAN STYLE="font-size: 15px; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">This program requires a <STRONG>minimum of two attendees</STRONG> from </SPAN><SPAN STYLE="font-size: 15px; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">startup teams as we feel the best work comes from collaboration. Should you wish to purchase a single ticket, please contact us at startupseries@charmingrobot.com.</SPAN></SPAN></SPAN></P>
<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt; text-align: left;" DIR="ltr"><SPAN STYLE="font-family: Arial; font-size: small; white-space: pre-wrap; line-height: 1.6em;"><BR></SPAN></P>
<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt; text-align: left;" DIR="ltr"><SPAN STYLE="font-family: Arial; font-size: small; line-height: 1.6em; white-space: pre-wrap;">The day-long experience will include the following program:</SPAN></P>
<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt; text-align: left;" DIR="ltr"><SPAN STYLE="font-family: Arial; font-size: small; line-height: 1.6em; white-space: pre-wrap;"><BR></SPAN></P>
<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt; text-align: left;" DIR="ltr"><SPAN STYLE="font-size: small; font-family: Arial; font-weight: bold; vertical-align: baseline; white-space: pre-wrap; background-color: #ffffff;">Investor Panel</SPAN></P>
<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt; text-align: left;" DIR="ltr"><SPAN STYLE="background-color: #ffffff; font-size: small;"><SPAN STYLE="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">An hour long Q&A about the different ways investors want to hear pitches, the mistakes that founders generally make, what everyone wants to know, how much money should you raise and how to know what type of investor to talk to.</SPAN><SPAN STYLE="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"> By the end of this panel, teams will understand when to pitch, how to talk about their product, and what kinds of results the investors want to see at each stage.</SPAN></SPAN></P>
<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt; text-align: left;" DIR="ltr"><SPAN STYLE="font-size: small; font-family: Arial; font-style: italic; vertical-align: baseline; white-space: pre-wrap; background-color: #ffffff;">Current Participants:</SPAN></P>
<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt; text-align: left;" DIR="ltr"><SPAN STYLE="font-size: small; font-family: Arial; vertical-align: baseline; white-space: pre-wrap; background-color: #ffffff;">Chris Paik, Thrive Capital</SPAN></P>
<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt; text-align: left;" DIR="ltr"><SPAN STYLE="background-color: #ffffff; font-size: small;"><SPAN STYLE="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">Steve Schlafman, R</SPAN><SPAN STYLE="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">RE</SPAN></SPAN></P>
<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt; text-align: left;" DIR="ltr"><SPAN STYLE="font-size: small; font-family: Arial; vertical-align: baseline; white-space: pre-wrap; background-color: #ffffff;">Mike Brown, Bowery Captial</SPAN></P>
<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt; text-align: left;" DIR="ltr"><SPAN STYLE="font-size: small; font-family: Arial; vertical-align: baseline; white-space: pre-wrap; background-color: #ffffff;"><BR></SPAN></P>
<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt; text-align: left;" DIR="ltr"><SPAN STYLE="font-size: small; font-family: Arial; font-weight: bold; vertical-align: baseline; white-space: pre-wrap; background-color: #ffffff;">The Product & Experience Design Process</SPAN></P>
<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt; text-align: left;" DIR="ltr"><SPAN STYLE="font-size: small; font-family: Arial; vertical-align: baseline; white-space: pre-wrap; background-color: #ffffff;">Gain hands-on training with best practices and easy-to-implement procedures for achieving good design, understanding the different types of design: product, graphic, and interaction; defining the roles involved in creating a product, establishing your brand; and working well with a designer. Above all, teams will learn how good design is good business.</SPAN></P>
<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt; text-align: left;" DIR="ltr"><SPAN STYLE="background-color: #ffffff; font-size: small;"><SPAN STYLE="font-family: Arial; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Speaker:</SPAN><SPAN STYLE="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"> Dan Maccarone, CEO & Co-Founder of Charming Robot</SPAN></SPAN></P>
<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt; text-align: left;" DIR="ltr"><SPAN STYLE="background-color: #ffffff; font-size: small;"><SPAN STYLE="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"><BR></SPAN></SPAN></P>
<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt; text-align: left;" DIR="ltr"><SPAN STYLE="background-color: #ffffff; font-size: small;"><SPAN STYLE="font-family: Arial; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Branding </SPAN><SPAN STYLE="font-family: Arial; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">&</SPAN><SPAN STYLE="font-family: Arial; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"> Visual Design</SPAN></SPAN></P>
<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt; text-align: left;" DIR="ltr"><SPAN STYLE="background-color: #ffffff; font-size: small;"><SPAN STYLE="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">Branding and visual design are more important than ever. </SPAN><SPAN STYLE="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">Starting with the basics, teams will learn what components make up a brand and how to effectively define, create</SPAN><SPAN STYLE="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">,</SPAN><SPAN STYLE="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"> and communicate those components </SPAN><SPAN STYLE="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">to give companies an edge</SPAN><SPAN STYLE="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">. This will include a primer on visual design and how to blend and balance great brand-supporting aesthetics with user needs and market trends.</SPAN><SPAN STYLE="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"> Teams will gain an ability to understand how to judge a useable design and to escape the pitfalls of chasing trends and design for design's sake. </SPAN></SPAN></P>
<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt; text-align: left;" DIR="ltr"><SPAN STYLE="background-color: #ffffff; font-size: small;"><SPAN STYLE="font-family: Arial; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Speaker:</SPAN><SPAN STYLE="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"> Chris Pace, Chief Creative Officer & Co-Founder of Charming Robot</SPAN></SPAN></P>
<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt; text-align: left;" DIR="ltr"></P>
<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt; text-align: left;" DIR="ltr"><SPAN STYLE="background-color: #ffffff; font-size: small;"><SPAN STYLE="font-family: Arial; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">How </SPAN><SPAN STYLE="font-family: Arial; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">to Use </SPAN><SPAN STYLE="font-family: Arial; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Social Media </SPAN><SPAN STYLE="font-family: Arial; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">to Gain Traction</SPAN></SPAN></P>
<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt; text-align: left;" DIR="ltr"><SPAN STYLE="font-size: small; font-family: Arial; vertical-align: baseline; white-space: pre-wrap; background-color: #ffffff;">When you're a startup, your most important and easily accessible marketing avenues are social media channels. Understanding how each social network should be leveraged to grow your business is critical to creating an effective marketing strategy. With a plan in place, you can easily begin measuring the effectiveness and return-on-investment within each network and evolve accordingly. This module will introduce participants to the way that startups should think about social media and how/why to quantify social progress.</SPAN></P>
<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt; text-align: left;" DIR="ltr"><SPAN STYLE="font-size: small;"><SPAN STYLE="font-family: Arial; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Speaker: </SPAN><SPAN STYLE="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">Meghan Myszkowski, Director of Digital at Geometry Global</SPAN></SPAN></P>
<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt; text-align: left;" DIR="ltr"><SPAN STYLE="font-size: small; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"><BR></SPAN></P>
<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt; text-align: left;" DIR="ltr"><SPAN STYLE="font-size: small; font-family: Arial; font-weight: bold; vertical-align: baseline; white-space: pre-wrap; background-color: #ffffff;">Developer Panel</SPAN></P>
<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt; text-align: left;" DIR="ltr"><SPAN STYLE="font-size: small; font-family: Arial; vertical-align: baseline; white-space: pre-wrap; background-color: #ffffff;">Technical development is critical to any product from day one. Finding and involving your tech team as early as possible will make your product the best it can be. Teams will learn from a mix of experienced developers who have built a variety of products, from simple web experiences to complex enterprise applications. This Q&A session will help non-developers understand when to hire and what to look for in a CTO and how to communicate effectively with a development team.</SPAN></P>
<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt; text-align: left;" DIR="ltr"><SPAN STYLE="font-size: small; font-family: Arial; font-style: italic; vertical-align: baseline; white-space: pre-wrap; background-color: #ffffff;">Current Participants:</SPAN></P>
<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt; text-align: left;" DIR="ltr"><SPAN STYLE="font-size: small; font-family: Arial; vertical-align: baseline; white-space: pre-wrap; background-color: #ffffff;">Austin Smith, Co-Founder Alley Interactive</SPAN></P>
<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt; text-align: left;" DIR="ltr"><SPAN STYLE="font-size: small; font-family: Arial; vertical-align: baseline; white-space: pre-wrap; background-color: #ffffff;">Dave Small, CTO Fieldlens</SPAN></P>
<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt; text-align: left;" DIR="ltr"><SPAN STYLE="font-size: small; font-family: Arial; vertical-align: baseline; white-space: pre-wrap; background-color: #ffffff;">TBD</SPAN></P>
<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt; text-align: left;" DIR="ltr"><SPAN STYLE="font-family: Arial; font-style: italic; white-space: pre-wrap; line-height: 1.6em;">Moderator: </SPAN><SPAN STYLE="font-family: Arial; line-height: 1.6em; white-space: pre-wrap;">Steve Martocci, Co-Founder GroupMe</SPAN></P>
<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt;" DIR="ltr"><SPAN STYLE="font-size: small; font-family: Arial; font-weight: bold; vertical-align: baseline; white-space: pre-wrap; background-color: #ffffff;"><BR></SPAN></P>
<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt;" DIR="ltr"><SPAN STYLE="font-size: small; font-family: Arial; font-weight: bold; vertical-align: baseline; white-space: pre-wrap; background-color: #ffffff;">Founders Panel</SPAN></P>
<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt;" DIR="ltr"><SPAN STYLE="background-color: #ffffff; font-size: small;"><SPAN STYLE="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">It's important to hear about all facets of the product process, </SPAN><SPAN STYLE="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">but</SPAN><SPAN STYLE="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"> it's even more important to talk to the people who've been through it. This panel will allow founders at different stages of the startup process to discuss what they did right and what they did wrong, give context to the earlier talks/panels, and answer questions from the audience.</SPAN></SPAN></P>
<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt;" DIR="ltr"><SPAN STYLE="font-size: small; font-family: Arial; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Current Participants:</SPAN></P>
<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt;" DIR="ltr"><SPAN STYLE="font-size: small; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">Amanda Peyton, Grand Street</SPAN></P>
<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt;" DIR="ltr"><SPAN STYLE="font-size: small; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">Kellee Khalil, Loverly</SPAN></P>
<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt;" DIR="ltr"><SPAN STYLE="font-size: small; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">Tom Clifton, Animoto</SPAN></P>
<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt;" DIR="ltr"><SPAN STYLE="font-size: small; font-family: Arial; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Moderator: </SPAN></P>
<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt;" DIR="ltr"><SPAN STYLE="font-size: small; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">TBD</SPAN></P>
<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt;" DIR="ltr"><SPAN STYLE="font-size: small;"><BR></SPAN></P>
<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt;" DIR="ltr"><SPAN STYLE="font-size: small; font-family: Arial; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Cocktail Hour and Networking</SPAN></P>
<P STYLE="line-height: 1.15; margin-top: 0pt; margin-bottom: 0pt;" DIR="ltr"><SPAN STYLE="font-size: small; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">If you can't connect with other participants to talk about what you've learned, why bother? And don't we all need a drink after a day-long event?</SPAN></P>
 
 
 
 
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