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Telling the Story of “Why”
Wednesday, December 19, from 8:00-9:30 pm
Michael Marantz, founder, Already Alive
Start-ups are on the rise, especially in the tech sector, but how do you market your brand and your product in a way that stands out? How do you get noticed? You have a great product, and you are trying to sell it, but you need to foster a deep emotional connection with your consumer. You need to tell the story of why — not just what your product is or how it works but why your company exists. The best brands do this (Apple, Nike, Red Bull) and this class will be an introduction on how to start thinking this way.
Student Takeaways:
Every student will walk away understanding how some of the biggest brands have such a loyal following.
An understanding of the power of answering the question of 'why' for a company.
A deep look into new marketing/advertising trends and examples of great campaigns that students can reference.
Pre-requisites: None
Preparation: None.
Michael Marantz is the founder of Already Alive, a company that specializes in telling brand stories, mostly through video. He has worked with such clients as Fox, Sony, Michelin, Honda, Activision and many more. Michael believes in storytelling through technology and the amazing opportunities it opens up. Because of this he started another company called Era of New that specializes in branding, storytelling and UX design for tech startups. See the links to his personal work at michaelmarantz.com.
Questions? Check out our FAQs.
Our Refund Policy: Plans change? We get it. But if you can't make it to a class/workshop, please email us at classes@generalassemb.ly5 days before the scheduled event date. No refunds or credits will be given after this timeframe.
Can't make it? Sign up at http://generalassemb.ly to stay in the loop on future events and classes.
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