Agenda for Wednesday February 13, 2013 6:45pm - 7:25pm Arrive and Socialize Perfect opportunity to touch base with other developers and ask them what they are working on. 7:30pm - 8:30pm Amazing UX Strategies for Mobile Developers This presentation is an overview of UX principles, why they are crucial to creating a successful/popular mobile app, how to think like a UX Designer/Strategist, basic UX considerations, and tips/techniques to properly incorporate Amazing UX into every project you work on. If you're about to build an app, this discussion will point you in the right direction. If you've already launched an app and wonder why your app isn't getting traction/adoption, why users fade away, or why in-app purchases/upgrades aren't happening, you can gain some useful insight at this event.

Presented by: http://screenplayinteractive.com/

Presenter bios: Debra Benkler, Digital Creative Architect and co-founder

Her repertoire includes many years of agency experience designing and creating branding, graphics, and user interfaces for projects including web sites, kiosks, experiential marketing systems, and mobile apps, across diverse B2C and B2B industries. She is especially focused on usability and the utilization of consumer metrics to gauge project results. Deb has had a critical role in every design award SPIA has garnered and provides both creative and business guidance for SPIA's clients. Starting with a BA in Art History and then an MBA in Marketing, Deb has taken the best facets of a classic education and melded it with contemporary media tools to create clear and effective business communications. In addition to a slew of MarCom projects, Deb has taught innumerable corporate classes in digital arts to others in the field. Her most recent concentration has been the incorporation of analytics into mobile and experiential projects, in ways that are penetrating, yet easily grasped. Deb is a co-founder of the HUM:Ex project. Ken Lonyai, Digital Innovation Strategist and co-founder A 15 year veteran of interactive project development including some of the industry's most unique experiential systems. His skills span the on-line world and nearly every realm of human/computer interface used by brands and retailers - mobile, interactive kiosks, experiential displays, and more. Known as the man with the miniature R&D lab in his head, when he's not working on a client project, Ken can be found designing, tinkering, and developing some cool new experiential device in SPIA Labs. Ken started his career as a Manufacturing Engineer in the metals industry, with a portion of his work related to electronic chassis production. He later contributed his skills for the development of professional race car components and chassis. After receiving an MBA in Marketing, he focused on the use of technology to enhance marketing strategies at about the same time that the Internet began to take hold. As a result, he has morphed his technical and marketing expertise into a unique skill set that's rare and valuable to brands and marketers. He's a co-founder of the HUM:Ex project. 8:30pm - 9:30pm Open Discussions & Networking A chance to get to know one another, learn what each other is working on, get help, or anything else you want to do. Directions to Mission 50 Located at the Hoboken Business Center (HBC). Just go into the parking lot of the HBC, enter through the parking lot entrance, then take the elevator up to the top penthouse floor (PH). Address: 50 Harrison Street Penthouse Hoboken, NJ 07030 Get directions here at Google Maps: http://goo.gl/xufyG There is plenty of parking in the lot of the HBC building and it is easily accessible by train (NJT, Rail, Path).