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Description
How does social media play a key role in hyperlocal strategy? NY and Brooklyn-based B-to-B and B-to-C entrepreneurs share their secrets to hyperlocal marketing success.
Today's small businesses face marketing challenges unprecedented in generations past. Placing all of your marketing eggs in the traditional advertising basket is downright unthinkable in this era of Facebook Friends and mobile devices.
Forward-thinking entrepreneurs have shifted to a hyper-local approach that provides targeted content to a smaller subset of people, and in ways that are more engaging. This deregulation of content has proven successful, breaking through the cluttered media environment with relevancy and seemingly intuitive timing.
Once considered a fringe strategy for local business, social media has proven to be the perfect partner for hyperlocal marketers, enabling them to not only effectively reach out to their specific audience, but to grow the audience, expose new products, brands or services, and identify likely new prospects.
In this session, local entrepreneurs and marketing professionals share their success stories on how a hyper-local marketing strategy with an emphasis on social media has helped them grow business -- even in a tough economy. This presentation is fully interactive. Using the hashtag #smw13hyperlocal the audience can ask questions, share useful links and tips as well as find additional resources for building a successful hyper-local strategy.
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