<P><EM>Understanding Blockchain's impact & applications for MadTech</EM></P>
<P>Blockchain promises to shake MadTechs transparency & fraud issues once & for all. Eventual widespread adoption is almost certain, but several challenges lie ahead.</P>
<P>How does blockchain work? How does it apply to programmatic advertising? What adoption challenges must it overcome? When does it truly deliver?</P>
<P>Learn about this evolution & join the conversation with our panel of industry experts.</P>
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