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With Jon Steinberg (President, BuzzFeed), Mary Beech (CMO, Kate Spade), William Bardeen (SVP, NY Times), Lisa Macpherson (CMO, Hallmark) & others.
Monday, March 03, 2014 at 08:00 AM    Cost: $395
Columbia University @ Lerner Hall, 2920 Broadway
 
     
 
 
              

              
 
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<P><IMG SRC="http://gsb.columbia.edu/globalbrands/sites/globalbrands/files/brite14_banner_01.jpg" ALT="" WIDTH="600" HEIGHT="142"></P>
<H1 STYLE="font-size: 20px; width: 300px; border-bottom: 1px solid #FE9D1B; padding-bottom: 3px;"><SPAN STYLE="font-family: arial, helvetica, sans-serif; color: #fe9d1b;">BRITE '14 Conference</SPAN></H1>
<P><STRONG><SPAN STYLE="font-size: medium;"><BR></SPAN></STRONG></P>
<P><STRONG><SPAN STYLE="font-size: medium;">March 3-4, 2014</SPAN><BR> <BR>Columbia University | Lerner Hall</STRONG> | <STRONG>Roone Arledge Auditorium</STRONG><BR><STRONG>2920 Broadway, New York, NY 10027</STRONG></P>
<P><A HREF="http://briteconference.com" TARGET="_blank">http://briteconference.com<BR><BR></A><SPAN STYLE="font-family: arial, helvetica, sans-serif;">Now in its 7th year, <STRONG>BRITE '14</STRONG> will bring together<STRONG> 500+ leaders from business, technology, media, and marketing</STRONG> to discuss how technology and innovation are transforming the ways that companies build and sustain great brands. <BR><BR> BRITE offers <STRONG>a different blend of thinkers and doers</STRONG>, both onstage and off, than you will find at any other event. Participants come to think differently about the changing landscape of media and technology, and to connect with a unique group of innovators, marketers, entrepreneurs, and champions of social enterprise.</SPAN></P>
<P STYLE="color: #0096d6;"><SPAN STYLE="font-family: arial, helvetica, sans-serif;"><STRONG><A CLASS="nounderline" HREF="http://briteconference.com/BRITE14/Agenda.aspx" TARGET="_blank">AGENDA >></A></STRONG></SPAN></P>
<P STYLE="color: #0096d6;"><SPAN STYLE="font-family: arial, helvetica, sans-serif;"><STRONG><A CLASS="nounderline" HREF="http://briteconference.com/BRITE14/Speakers.aspx" TARGET="_blank">SPEAKERS >></A></STRONG></SPAN></P>
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<P STYLE="color: #0096d6; border-bottom: 1px solid #0096D6; width: 300px; padding-bottom: 3px;"><SPAN STYLE="font-family: arial, helvetica, sans-serif;"><STRONG>Featured BRITE '14 Speakers include:</STRONG></SPAN></P>
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<TD ALIGN="left" VALIGN="bottom" WIDTH="100" HEIGHT="80"><IMG SRC="http://www.briteconference.com/BRITE14/images/mary_beech.jpg" ALT="" WIDTH="90" HEIGHT="90"></TD>
<TD ALIGN="left" VALIGN="bottom" WIDTH="258"><SPAN STYLE="color: #0096d6;"><STRONG>Mary Beech </STRONG></SPAN><BR> CMO<BR> <STRONG>Kate Spade</STRONG></TD>
<TD ALIGN="left" VALIGN="bottom" WIDTH="100" HEIGHT="80"><IMG SRC="http://www.briteconference.com/BRITE14/images/Marty_Homlish.jpg" ALT="" WIDTH="90" HEIGHT="90"></TD>
<TD ALIGN="left" VALIGN="bottom" WIDTH="258"><SPAN STYLE="color: #0096d6;"><STRONG>Marty Homlish </STRONG></SPAN><BR> Chief Customer Experience Officer<BR> <STRONG>HP</STRONG></TD>
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<TD ALIGN="left" VALIGN="bottom" WIDTH="100" HEIGHT="80"><IMG SRC="http://www.briteconference.com/BRITE14/images/justin_smith.jpg" ALT="" WIDTH="90" HEIGHT="90"></TD>
<TD ALIGN="left" VALIGN="bottom" WIDTH="258"><SPAN STYLE="color: #0096d6;"><STRONG>Justin B. Smith</STRONG></SPAN><BR> CEO<BR> <STRONG>Bloomberg Media Group</STRONG></TD>
<TD ALIGN="left" VALIGN="bottom" WIDTH="100" HEIGHT="80"><IMG SRC="http://www.briteconference.com/BRITE14/images/lisa_macphearson.jpg" ALT="" WIDTH="90" HEIGHT="90"></TD>
<TD ALIGN="left" VALIGN="bottom" WIDTH="258"><SPAN STYLE="color: #0096d6;"><STRONG>Lisa Macpherson </STRONG></SPAN><BR> CMO<BR> <STRONG>Hallmark</STRONG></TD>
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<TD ALIGN="left" VALIGN="bottom" HEIGHT="80"><IMG SRC="http://www.briteconference.com/BRITE14/images/dhira_kumar.jpg" ALT="" WIDTH="90" HEIGHT="90"></TD>
<TD ALIGN="left" VALIGN="bottom" WIDTH="258"><SPAN STYLE="color: #0096d6;"><STRONG>Dhiraj Kumar</STRONG></SPAN><BR> Head, Global Performance Solutions<BR> <STRONG>Facebook</STRONG></TD>
<TD ALIGN="left" VALIGN="bottom" HEIGHT="80"><IMG SRC="http://www.briteconference.com/BRITE14/images/michael_goodwin.jpg" ALT="" WIDTH="90" HEIGHT="90"></TD>
<TD ALIGN="left" VALIGN="bottom" WIDTH="258"><SPAN STYLE="color: #0096d6;"><STRONG>Michael Goodwin</STRONG></SPAN><BR> CIO<BR> <STRONG>Hallmark </STRONG></TD>
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<TD ALIGN="left" VALIGN="bottom" HEIGHT="80"><IMG SRC="http://www.briteconference.com/BRITE14/images/jon_steinberg.jpg" ALT="" WIDTH="90" HEIGHT="90"></TD>
<TD ALIGN="left" VALIGN="bottom" WIDTH="258"><SPAN STYLE="color: #0096d6;"><STRONG>Jon Steinberg </STRONG></SPAN><BR> President & COO<BR> <STRONG>BuzzFeed </STRONG></TD>
<TD ALIGN="left" VALIGN="bottom" HEIGHT="80"><IMG SRC="http://www.briteconference.com/BRITE14/images/william_bardeen.jpg" ALT="" WIDTH="90" HEIGHT="90"></TD>
<TD ALIGN="left" VALIGN="bottom" WIDTH="258"><SPAN STYLE="color: #0096d6;"><STRONG>William Bardeen</STRONG></SPAN><BR> SVP, Strategy & Development<BR> <STRONG>The New York Times </STRONG></TD>
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<P STYLE="color: #0096d6; border-bottom: 1px solid #0096D6; width: 300px; padding-bottom: 3px;"><SPAN STYLE="font-family: arial, helvetica, sans-serif;"><STRONG>Topics at BRITE '14 will include:</STRONG></SPAN></P>
<UL>
<LI><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;">Monetizing social - for brands and publishers</SPAN></LI>
<LI><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;">Native advertising, branded content, and the future of storytelling</SPAN></LI>
<LI><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;">Brand voice: bringing it to life across digital, social, and traditional channels</SPAN></LI>
<LI><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;">Customer experience and customer happiness</SPAN></LI>
<LI><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;">Contagiousness, social sharing, and how ideas & brands spread</SPAN></LI>
<LI><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;">The marketer's forecast for global emerging markets</SPAN></LI>
<LI><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;">The changing role of the CMO in the enterprise</SPAN></LI>
</UL>
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<P STYLE="color: #0096d6; border-bottom: 1px solid #0096D6; width: 300px; padding-bottom: 3px;"><SPAN STYLE="font-family: arial, helvetica, sans-serif;"><STRONG>Conference Format:</STRONG></SPAN></P>
<P></P>
<P>BRITE '14 will once again host a large audience for: keynotes and panels featuring leading companies and case studies; new research; and demos of emerging technologies. The conference's second day will focus on interactive discussions, break-outs, and peer networking. Live blogging, videocasts, and Twitter feeds will extend the discussion at BRITE to an even broader audience worldwide.</P>
<P>The aim of BRITE is to stimulate interactive conversations, it is not just a series of lectures.Come to the event to talk with fellow big thinkers, hear stories of what is working and what isn't, and see the newest technologies in person.</P>
<P><STRONG>Who should attend? </STRONG></P>
<P>CMOs and heads of marketing, brand managers, new product developers, innovation directors, media buyers, viral marketers, interactive agencies, online developers, social networkers, Web 2.0 entrepreneurs, video & gaming creators, online content publishers, multi-platform media companies, and emerging technology investors.</P>
<P>A&E, Absolut Vodka, Ad Age, Adidas, Aetna, AIG, American Ballet Theatre, American Express, AOL, AT&T, Audi, Avon, Bell Atlantic, BMW, Burger King, BusinessWeek, Carnegie Hall, Chanel, Cisco, Citigroup, Clinton Global Initiative, CNN, Coca-Cola, Colgate-Palmolive, Craigslist, Dell, Deloitte Consulting, Digitas, Domino's PIzza, Dow Jones & Company, Dupont, Eli Lilly, Este Lauder, Fedex, GE, Goldman Sachs, Google, HP, IBM, IDEO, Interbrand, John Templeton Foundation, Johnson & Johnson, Kraft Foods, LEGO, Lenovo, L'Oreal, McDonald's, McKinsey, Merrill Lynch, Microsoft, Moody's Analytics, Movado, Netflix, Nickelodeon/MTVN, Nielsen, Novartis, Ogilvy & Mather, Pfizer, Procter & Gamble, Quattro Wireless, R/GA, Reuters, Samsung, SAP, Siemens, Sony Music, Taco Bell, The New York Times, TIAA-CREF, Time Warner, UNICEF, Unilever, United Nations, Univision, Visa, Volkswagen, Yahoo!, ZipCar, and others.</P>
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<P><SPAN STYLE="font-family: arial, helvetica, sans-serif;"><STRONG>Sponsorship Requests:</STRONG></SPAN></P>
<P><SPAN STYLE="font-family: arial, helvetica, sans-serif;">For sponsorship inquiries, please contact:</SPAN></P>
<P><SPAN STYLE="font-family: arial, helvetica, sans-serif;">Allie Abodeely, Assistant Director</SPAN><BR><SPAN STYLE="font-family: arial, helvetica, sans-serif;"> <A HREF="mailto:alison@globalbrands.org">alison@globalbrands.org</A></SPAN><BR><SPAN STYLE="font-family: arial, helvetica, sans-serif;"> 212-854-0659</SPAN></P>
 
 
 
 
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