BRITE '14 Conference
March 3-4, 2014
Columbia University | Lerner Hall | Roone Arledge Auditorium
2920 Broadway, New York, NY 10027
Featured BRITE '14 Speakers include:
Now in its 7th year, BRITE '14 will bring together 500+ leaders from business, technology, media, & marketing to discuss how technology & innovation are transforming the ways that companies build & sustain great brands.
BRITE offers a different blend of thinkers & doers, both onstage & off, than you will find at any other event. Participants come to think differently about the changing landscape of media & technology, & to connect with a unique group of innovators, marketers, entrepreneurs, & champions of social enterprise.
Chief Customer Experience Officer
Justin B. Smith
Bloomberg Media Group
Head, Global Performance Solutions
President & COO
SVP, Strategy & Development
The New York Times
Topics at BRITE '14 will include:
- Monetizing social” - for brands & publishers
- Native advertising, branded content, & the future of storytelling
- Brand voice: bringing it to life across digital, social, & traditional channels
- Customer experience & customer happiness
- Contagiousness, social sharing, & how ideas & brands spread
- The marketer's forecast for global emerging markets
- The changing role of the CMO in the enterprise
BRITE '14 will once again host a large audience for: keynotes & panels featuring leading companies & case studies; new research; & demos of emerging technologies. The conference's second day will focus on interactive discussions, break-outs, & peer networking. Live blogging, videocasts, & Twitter feeds will extend the discussion at BRITE to an even broader audience worldwide.
The aim of BRITE is to stimulate interactive conversations, it is not just a series of lectures.Come to the event to talk with fellow big thinkers, hear stories of what is working & what isn't, & see the newest technologies in person.
Who should attend?
CMOs & heads of marketing, brand managers, new product developers, innovation directors, media buyers, viral marketers, interactive agencies, online developers, social networkers, Web 2.0 entrepreneurs, video & gaming creators, online content publishers, multi-platform media companies, & emerging technology investors.
A&E, Absolut Vodka, Ad Age, Adidas, Aetna, AIG, American Ballet Theatre, American Express, AOL, AT&T, Audi, Avon, Bell Atlantic, BMW, Burger King, BusinessWeek, Carnegie Hall, Chanel, Cisco, Citigroup, Clinton Global Initiative, CNN, Coca-Cola, Colgate-Palmolive, Craigslist, Dell, Deloitte Consulting, Digitas, Domino's PIzza, Dow Jones & Company, Dupont, Eli Lilly, Este Lauder, Fedex, GE, Goldman Sachs, Google, HP, IBM, IDEO, Interbrand, John Templeton Foundation, Johnson & Johnson, Kraft Foods, LEGO, Lenovo, L'Oreal, McDonald's, McKinsey, Merrill Lynch, Microsoft, Moody's Analytics, Movado, Netflix, Nickelodeon/MTVN, Nielsen, Novartis, Ogilvy & Mather, Pfizer, Procter & Gamble, Quattro Wireless, R/GA, Reuters, Samsung, SAP, Siemens, Sony Music, Taco Bell, The New York Times, TIAA-CREF, Time Warner, UNICEF, Unilever, United Nations, Univision, Visa, Volkswagen, Yahoo!, ZipCar, & others.
For sponsorship inquiries, please contact:
Allie Abodeely, Assistant Director