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With Jon Steinberg (President, BuzzFeed), Mary Beech (CMO, Kate Spade), William Bardeen (SVP, NY Times), Lisa Macpherson (CMO, Hallmark) & others.
Monday, March 03, 2014 at 08:00 AM    Cost: $395
Columbia University @ Lerner Hall, 2920 Broadway

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BRITE '14 Conference

March 3-4, 2014

Columbia University | Lerner Hall | Roone Arledge Auditorium
2920 Broadway, New York, NY 10027

Now in its 7th year, BRITE '14 will bring together 500+ leaders from business, technology, media, and marketing to discuss how technology and innovation are transforming the ways that companies build and sustain great brands.

BRITE offers a different blend of thinkers and doers, both onstage and off, than you will find at any other event. Participants come to think differently about the changing landscape of media and technology, and to connect with a unique group of innovators, marketers, entrepreneurs, and champions of social enterprise.



Featured BRITE '14 Speakers include:

Mary Beech
Kate Spade Marty Homlish
Chief Customer Experience Officer
HP Justin B. Smith
Bloomberg Media Group Lisa Macpherson
Hallmark Dhiraj Kumar
Head, Global Performance Solutions
Facebook Michael Goodwin
Hallmark Jon Steinberg
President & COO
BuzzFeed William Bardeen
SVP, Strategy & Development
The New York Times Topics at BRITE '14 will include:

  • Monetizing social - for brands and publishers
  • Native advertising, branded content, and the future of storytelling
  • Brand voice: bringing it to life across digital, social, and traditional channels
  • Customer experience and customer happiness
  • Contagiousness, social sharing, and how ideas & brands spread
  • The marketer's forecast for global emerging markets
  • The changing role of the CMO in the enterprise
Conference Format:

BRITE '14 will once again host a large audience for: keynotes and panels featuring leading companies and case studies; new research; and demos of emerging technologies. The conference's second day will focus on interactive discussions, break-outs, and peer networking. Live blogging, videocasts, and Twitter feeds will extend the discussion at BRITE to an even broader audience worldwide.

The aim of BRITE is to stimulate interactive conversations, it is not just a series of lectures.Come to the event to talk with fellow big thinkers, hear stories of what is working and what isn't, and see the newest technologies in person.

Who should attend?

CMOs and heads of marketing, brand managers, new product developers, innovation directors, media buyers, viral marketers, interactive agencies, online developers, social networkers, Web 2.0 entrepreneurs, video & gaming creators, online content publishers, multi-platform media companies, and emerging technology investors.

A&E, Absolut Vodka, Ad Age, Adidas, Aetna, AIG, American Ballet Theatre, American Express, AOL, AT&T, Audi, Avon, Bell Atlantic, BMW, Burger King, BusinessWeek, Carnegie Hall, Chanel, Cisco, Citigroup, Clinton Global Initiative, CNN, Coca-Cola, Colgate-Palmolive, Craigslist, Dell, Deloitte Consulting, Digitas, Domino's PIzza, Dow Jones & Company, Dupont, Eli Lilly, Este Lauder, Fedex, GE, Goldman Sachs, Google, HP, IBM, IDEO, Interbrand, John Templeton Foundation, Johnson & Johnson, Kraft Foods, LEGO, Lenovo, L'Oreal, McDonald's, McKinsey, Merrill Lynch, Microsoft, Moody's Analytics, Movado, Netflix, Nickelodeon/MTVN, Nielsen, Novartis, Ogilvy & Mather, Pfizer, Procter & Gamble, Quattro Wireless, R/GA, Reuters, Samsung, SAP, Siemens, Sony Music, Taco Bell, The New York Times, TIAA-CREF, Time Warner, UNICEF, Unilever, United Nations, Univision, Visa, Volkswagen, Yahoo!, ZipCar, and others.

Sponsorship Requests:

For sponsorship inquiries, please contact:

Allie Abodeely, Assistant Director

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