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Recent legal developments related to native advertising, telemarketing, & collection of information.
Sunday, January 26, 2014 at 06:00 PM    Cost: Free for NYTECH members and sponsors. $20.00 for non-members.
Anchin, 1375 Broadway


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Recent legal developments related to native advertising, telemarketing, and collection of information.

This session will focus on recent legal and self-regulatory changes of particular concern to digital advertisers and online platforms that integrate online advertising platforms. Specifically, the panel will focus on recent developments related to the increasingly common practice of providing digital advertising content in the context of a user's experience (Native Advertising), as well as recent changes to laws governing telemarking, and the collection and processing of information from children.

Light food and beverage will be served.


S. Gregory Boyd, Partner, Frankfurt Kurnit

S. Gregory Boyd is a partner and the chairman of the Interactive Entertainment Group at Frankfurt Kurnit, where he represents a wide variety of interactive entertainment, new media, privacy, and data security clients. Mr. Boyd has extensive experience negotiating and drafting game development agreements for consoles, PC's, mobile, and social games. He also advises brands, media companies, and advertising agencies on a large variety of digital matters, including the creation and management of privacy and data security programs. The Legal 500 has praised Mr. Boyd for his work with media and technology companies.

Mr. Boyd negotiates, structures, and drafts IP licensing, development, and employment agreements for multiple game and high technology media publishers and developers. Mr. Boyd also drafts privacy policies and terms of use, and has experience with all legal documents associated with the ongoing operations of online games, social networks, branded entertainment, and media outlets. He has advised high technology media companies on intellectual property portfolio licensing, strategic development, litigation, and registration of intellectual property. Mr. Boyd handles a myriad of issues arising from data privacy and security for brands, agencies, and entertainment and media companies including children's privacy, international issues, vendor auditing, and data breach management.

Brian G. Murphy, Associate, Frankfurt Kurnit

Mr. Murphy counsels advertising agencies, advertisers, and entertainment companies as they develop and produce advertising and entertainment properties across all media. His practice focuses on copyright, trademark, right of publicity/right of privacy, false advertising, unfair competition, and defamation. Mr. Murphy negotiates and structures celebrity talent agreements, agency-client contracts, sponsorship arrangements, product integration deals, and music, film, and other content licenses. He assists clients in the development and execution of complex contests, sweepstakes, and charitable promotions and programs, including those involving user-generated content that are developed for social media, interactive, and mobile platforms. In addition, Mr. Murphy regularly advises clients on the development and production of branded entertainment projects such as television shows, films, live events, electronic games, webisodes, mobisodes, and Web sites.
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