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Recent legal developments related to native advertising, telemarketing, and collection of information.
Sunday, January 26, 2014 at 06:00 PM    Cost: Free for NYTECH members and sponsors. $20.00 for non-members.
Anchin, 1375 Broadway
 
     
 
 
              

              
 
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DESCRIPTION
Recent legal developments related to native advertising, telemarketing, & collection of information.

This session will focus on recent legal & self-regulatory changes of particular concern to digital advertisers & online platforms that integrate online advertising platforms. Specifically, the panel will focus on recent developments related to the increasingly common practice of providing digital advertising content in the context of a user's experience (Native Advertising), as well as recent changes to laws governing telemarking, & the collection & processing of information from children.

Light food & beverage will be served.

SPEAKER BIOS

S. Gregory Boyd, Partner, Frankfurt Kurnit

S. Gregory Boyd is a partner & the chairman of the Interactive Entertainment Group at Frankfurt Kurnit, where he represents a wide variety of interactive entertainment, new media, privacy, & data security clients. Mr. Boyd has extensive experience negotiating & drafting game development agreements for consoles, PC's, mobile, & social games. He also advises brands, media companies, & advertising agencies on a large variety of digital matters, including the creation & management of privacy & data security programs. The Legal 500 has praised Mr. Boyd for his work with media & technology companies.

Mr. Boyd negotiates, structures, & drafts IP licensing, development, & employment agreements for multiple game & high technology media publishers & developers. Mr. Boyd also drafts privacy policies & terms of use, & has experience with all legal documents associated with the ongoing operations of online games, social networks, branded entertainment, & media outlets. He has advised high technology media companies on intellectual property portfolio licensing, strategic development, litigation, & registration of intellectual property. Mr. Boyd handles a myriad of issues arising from data privacy & security for brands, agencies, & entertainment & media companies including children's privacy, international issues, vendor auditing, & data breach management.

Brian G. Murphy, Associate, Frankfurt Kurnit

Mr. Murphy counsels advertising agencies, advertisers, & entertainment companies as they develop & produce advertising & entertainment properties across all media. His practice focuses on copyright, trademark, right of publicity/right of privacy, false advertising, unfair competition, & defamation. Mr. Murphy negotiates & structures celebrity talent agreements, agency-client contracts, sponsorship arrangements, product integration deals, & music, film, & other content licenses. He assists clients in the development & execution of complex contests, sweepstakes, & charitable promotions & programs, including those involving user-generated content that are developed for social media, interactive, & mobile platforms. In addition, Mr. Murphy regularly advises clients on the development & production of branded entertainment projects such as television shows, films, live events, electronic games, webisodes, mobisodes, & Web sites.
 
 
 
 
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