Join PluggedIn on February 22nd as we will be be discussing Transparency & Viewability from a publishers and advertisers perspective. This is a metric that has been gaining momentum in the ad industry as what is defined as a viewable ad and how transparent are companies when it comes to measuring the metric. Some of the questions that will be asked include:
How do you make sure ads are tracked, measured and seen? How much are you paying in hidden fees for black-box technologies? What counts as “viewability”? We'll look at how to make sure every ad is in view, for the intended person in the right channel, and that media spend makes its way to the page.
This is a roundtable that you will not want to miiss as we bring together lfounders, CEO's, and industry executives to tackle advertising transparency.