Join PluggedIn on February 22nd as we will be be discussing Transparency & Viewability from a publishers & advertisers perspective. This is a metric that has been gaining momentum in the ad industry as what is defined as a viewable ad & how transparent are companies when it comes to measuring the metric. Some of the questions that will be asked include:
How do you make sure ads are tracked, measured & seen? How much are you paying in hidden fees for black-box technologies? What counts as viewability”? We'll look at how to make sure every ad is in view, for the intended person in the right channel, & that media spend makes its way to the page.
This is a roundtable that you will not want to miiss as we bring together lfounders, CEO's, & industry executives to tackle advertising transparency.