Social2B is offering a series of free seminars on Social Media Marketing for Small Businesses (SMBs). The first session is taking place on December 12th, 2012 at Hive55 – 55 Broad Street, 13th floor, New York, NY (Downtown Manhattan).
Customizable Corporate Training for the Enterprise and Small Business:
Let Social2B come into your organization and train your staff on the ins and outs of Social Media, as it impacts your entire Social Value Chain of an organization. Most companies believe that they have a handle on their social media efforts. While it’s true that they may have various social media profiles established, these channels might not be being used to their full potential. From content management to integration of social profiles, Social2B will guide your team on the best way to utilize social media based on the needs of your growing organization.
An introduction to Social Media
Focus on Listening: (reputation management, monitoring tools and reports, engagement techniques, and more)
Key Word Strategies and the Role of SEO and SEM in Social Media – Semantic Core Definition
Identifying and Utilizing Advocates and Influencers
Content Management: (strategies, tools, syndication, distribution, editorial calendars, and more)
Social Media Exposure: (blogs, bookmarking, linking strategies, RSS feeds, press releases, promotions)
Social Networks: (advantages, disadvantages, integration of social profiles, and strategies)
Social Engagement Strategies
Conversion Strategy: (goals and objectives, defining success, and more)
Metrics, Measurement, and Scalability Strategies: (measuring results and defining ROI)
Selling and Supporting the Use of Social Media Within the Organization
Impact of Social Media on your organization’s ‘value chain’ – case studies for Human Resources, Sales, Marketing, Customer Service, and even Finance