Mike Megalli, Senior Director, Windows Brand Strategy at Microsoft
Kim Bealle, Former Senior Director Advertising, Beverages at Kraft Foods
Peter Kaye, Vice-President, Marketing at Honest Tea
Allen Adamson, Managing Director at Landor and author of The Edge: 50 Tips from Brands that Lead, coming from Palgrave-MacMillan in January 2013
Why do some brands do well and others fail? The short answer is creativity. But how can a simple idea, unexpectedly executed to meet a previously unmet need, result in mass appeal and marketplace success? Join leading marketers from Microsoft, Kraft, Honest Tea and Landor as they discuss how they create competitive edge in the hearts and minds of consumers.
Key takeaways from the discussion will include:
* Top 6 tips leading brands use to get an edge
* The importance of execution
* Eight principles of creativity
Don't miss this exciting event! Register today!
Complimentary refreshments will be served.
November 15, 2012
6:00 - 8:00 pm
6:00-6:30pm - Networking and Refreshments
6:30-7:30pm - Presentation
7:30-8:00pm - Networking and Refreshments
230 Park Avenue South, 6th Floor
New York, NY 10003
Entrance on 19th Street between Park Avenue South and Broadway
$45 Member Rate Early Bird Pricing by Nov. 1!
$65 Non-Member Guest Early Bird Pricing by Nov. 1!
$30 Academic Rate (must present valid student ID at registration desk)